Bing News PubHub, a portal for news publishers to submit their sites for consideration

Posted on: June 8, 2016 by in SEO
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Bing announced a new portal named Bing News PubHub at

At the Bing News PubHub, publishers can submit their news sites to Bing for inclusion consideration in Bing News, which is syndicated in front of Windows 10 users through Cortana and in front of Outlook users through Outlook News Connector, in the Bing mobile apps on iOS and Android and other places.

To get your site included, first you need to ensure your site follows and complies with the Bing Webmaster Guidelines. Then you need to verify your site in Bing Webmaster Tools.

Bing says they will judge your news site based on the following criteria:

  • Newsworthiness: Report on timely events and topics that are interesting to users. Content that doesn’t focus on reporting, such as how-to articles, job postings, advice columns or product promotions, is not considered newsworthy. Similarly, content that consists strictly of information without including original reporting or analysis, such as stock data and weather forecasts, is not considered newsworthy.
  • Originality: Provide unique facts or points of view. Faced with numerous sources frequently reporting similar or identical content, originality or uniqueness becomes a critical way to determine the value to a user of an individual story.
  • Authority: Identify sources, authors and attribution of all content. News sites with authority maintain the highest level of trust and respect from our users.
  • Readability: Create content with correct grammar and spelling, and keep site design easy for users to navigate. Advertising should never interfere with the user experience.

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