Archive for the ‘ Brand Development ’ Category

Incorporation of Company Branding and SEO

Posted on: April 17, 2014 by in Advanced SEO Techniques, Brand Development, SEO
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SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating one or the other may not meet all strategic and marketing goals. Once again, it should be emphasized that SEO is a series of Continue Reading ...