Archive for the ‘ Business Advice ’ Category

What are the local directories every San Diego Business should be in?

Now that you have started your Local Business in San Diego, how do you go about promoting it? You need to get citations, primarily by submitting to Local Business Directories. What is a Citation? A citation is a mention of your business name with another piece of business information, such as your phone number, address, website, or a combination of the three. Citations are important for ranking in Google's local search and map results, so the more of them you have from quality sources, the Continue Reading ...

Is Search Engine Submission Necessary?

The simple answer is no - search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they will also be indexed… and so on. For this reason, inbound linking is very important. In fact, acquiring back-links may be the most important Continue Reading ...

Absolute Links vs. Relative Links – SEO Value

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines index your page. It shouldn’t really make a difference, but many conclude that this is reason enough. Furthermore, content scrapers and RSS Continue Reading ...

Google now discounts all reciprocal links

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. The concept of reciprocal linking defies Google’s original intention with the algorithm. Quality content should attract links. The exchange of links is nothing more than a Continue Reading ...