Archive for the ‘ Local SEO Strategies ’ Category

How To Support Data with Real-Life Interviews – Whiteboard Friday

Posted on: September 16, 2016 by in Local SEO Strategies
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With all the data that today's marketers can access, there's often still no substitute for the quality of information you can get from interviewing real people. In today's Whiteboard Friday, we welcome Rebekah Cancino -- a partner at Phoenix-based Onward and #MozCon 2016 speaker -- to teach us the whys and hows of great interviews. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, Moz fans. I'm Rebekah Cancino. I'm a partner at Onward, Continue Reading ...

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Introducing Progressive Web Apps: What They Might Mean for Your Website and SEO

Posted on: September 15, 2016 by in Local SEO Strategies
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Progressive Web Apps. Ah yes, those things that Google would have you believe are a combination of Ghandi and Dumbledore, come to save the world from the terror that is the Painfully Slow WebsiteTM. But what actually makes a PWA? Should you have one? And if you create one, how will you make sure it ranks? Well, read on to find out... What's a PWA? Given as that Google came up with the term, I thought we'd kick off with their definition: "A Progressive Web App uses modern web capabilities to Continue Reading ...

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Here’s How to Generate and Insert Rel Canonical with Google Tag Manager

Posted on: September 14, 2016 by in Local SEO Strategies
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In this article, we’re going to learn how to create the rel canonical URL tag using Google Tag Manager, and how to insert it in every page of our website so that the correct canonical is automatically generated in each URL. We’ll do it using Google Tag Manager and its variables. Why send a canonical from each page to itself? Javier Lorente gave us a very good explanation/reminder at the 2015 SEO Salad event in Zaragoza (Spain). In short, there may be various factors that cause Google to Continue Reading ...

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How to Generate Content Ideas Using Screaming Frog in 20(ish) Minutes

Posted on: September 13, 2016 by in Local SEO Strategies
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A steady rise in content-related marketing disciplines and an increasing connection between effective SEO and content has made the benefits of harnessing strategic content clearer than ever. However, success isn't always easy. It's often quite difficult, as I’m sure many of you know. A number of challenges must be overcome for success to be realized from end-to-end, and finding quick ways to keep your content ideas fresh and relevant is invaluable. To help with this facet of developing Continue Reading ...

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A Dozen Digestible Takeaways from 2016’s E-Commerce Benchmarks Study

Posted on: September 12, 2016 by in Local SEO Strategies
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Hey Moz Blog readers. I’m delighted to share with you a big body of work the Wolfgang team has just completed. It’s our E-commerce Benchmarks 2016 study. We dove into Google Analytics insights from over 80 million website sessions and over one-quarter of a billion dollars in online revenue for travel and retail websites, calculating average e-commerce website key performance indicators (KPIs) for you to use as benchmarks. I hope these findings help you benchmark your KPIs and gain deeper Continue Reading ...

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​The Future of the Moz Community

Posted on: September 11, 2016 by in Local SEO Strategies
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As many of you know, Moz recently went through a major reorganization, which included the loss of 28% of our staff. Our Community team was heavily impacted, which has understandably led to speculation about the future of the Moz Community. I want to specifically address those concerns, project by project. The Moz Community is an essential part of our past and future, and while we can’t ignore the reality and difficulty of our recent losses, we believe strongly in our Community and are doing Continue Reading ...

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Why Content Marketing’s Future Depends on Shorter Content and Less Content

Posted on: September 10, 2016 by in Local SEO Strategies
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Steve Rayson's latest BuzzSumo article is provocative, interesting and well-written. But I do hope he's wrong when he says the future will be about more content, not less. He shares why he thinks content marketing brands will begin producing more content in the days ahead, and how they'll likely be successful by doing so. Upon reading the piece, I did a facepalm. I was reminded of a conversation I had a few years back, when I walked into the break room of the agency I was working for, and Continue Reading ...

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Weird, Crazy Myths About Link Building in SEO You Should Probably Ignore – Whiteboard Friday

Posted on: September 9, 2016 by in Local SEO Strategies
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The rules of link building aren't always black and white, and getting it wrong can sometimes result in frustrating consequences. But where's the benefit in following rules that don't actually exist? In today's Whiteboard Friday, Rand addresses eight of the big link building myths making their rounds across the web. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This Continue Reading ...

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The Most Effective Way to Improve Sitewide Quality and Rankings (Most of the Time)

Posted on: September 8, 2016 by in Local SEO Strategies
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Quality and relevance are different things, yet we often discuss them as if they were the same. SEOs have been optimizing for relevance all this time, but are now being asked to optimize for quality. This post will discuss what that means and how to do it, with a focus on what I believe to be the single most effective and scaleable tactic for improving your site's overall level of quality in most situations. You need BOTH quality AND relevance to compete these days. First, let's establish what Continue Reading ...

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What’s the Real Relationship Between Organic Rankings & Social Shares? (Hint: They’re Related, But Not the Way You Think)

Posted on: September 7, 2016 by in Local SEO Strategies
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One of the biggest areas of speculation, contention, and confusion within the SEO universe over the past six years or so has been whether (or how much) social media signals impact organic search rankings. But even if Google isn’t directly using social share counts in their search algorithms, there ought to be some other explanation out there about why high share counts correlate with high organic search rankings. Well, that is exactly what we’re going to research in this post. Are social Continue Reading ...

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