Archive for the ‘ SEO ’ Category

SearchCap: Google interstitial penalty, AdWords pathways & more

SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google confirms rolling out the mobile intrusive interstitials penalty yesterdayJan 11, 2017 by Barry Schwartz Google said the mobile intrusive interstitial penalty went live yesterday, but webmasters have not claimed any issues yet. Ad copy hack for your AdWords pathwaysJan 11, 2017 by Jason Puckett Ad copy implementation and testing for Single Keyword Ad Continue Reading ...

SearchCap: Google App for Android updates, call extensions in mobile ads & more

SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Keep your customers from cheating on youJan 10, 2017 by Digital Marketing DepotThe more you know about your customers, the less chance they’ll go to a competitor. This white paper from Vision Critical will provide the road-map. Google App for Android gets a refresh with new shortcuts to frequently used featuresJan 10, 2017 by Amy GesenhuesShortcuts to Continue Reading ...

Google is launching automated call extensions in mobile ads on February 6

SEO

In the second update in a week on how phone numbers display in ads, Google has begun alerting some advertisers that call extensions will start generating automatically as of February 6, 2017. The notice, emailed to advertisers that use “landing pages prominently featuring a phone number”, started going out on Monday evening. A copy of the full email is below. Click to enlarge. Though you wouldn’t know from reading this email, call extensions are already set up with the phone number on Continue Reading ...

Choosing an attribution model: When, not which

SEO

Attribution is important, no matter your industry or your buying cycle. As more attribution models are created, it becomes more difficult to understand which one is the right one, and it seems that conversations about attribution models tend to occur with the expectation that each person has chosen a camp and believes in one particular model. The reality, though, is that no single attribution model can be the standalone source of truth — because no single attribution model can paint the full Continue Reading ...

Brand vs. local Knowledge Graph result: Which is better?

SEO

Since the expansion of Google’s Knowledge Graph, I’ve been getting tons of questions around different Knowledge Graph results. One of the most frequent questions I get from my clients and business owners is regarding which Knowledge Graph result is best to have: a general brand or local panel. Before going into the answer for this question, here are some examples of what a brand and local Knowledge Graph panel look like. Brand Local The answer to which is preferable is not as simple as you Continue Reading ...

SearchCap: Attribution models, local authenticity & more

SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Search News From Around The Web: Industry Local & Maps Search Marketing Searching SEM / Paid Search SEO About The Author Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Search Engine Land and Marketing Land. Continue Reading ...

SearchCap: Paid ads, Bing search updates & SEO audits

SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Search News From Around The Web: Industry Link Building Local & Maps Search Marketing SEM / Paid Search SEO About The Author Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Search Engine Land and Marketing Continue Reading ...

SearchCap: Google updates its iOS app, a guide to SSL certificates & Bing Ads

SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s updated iOS app pulls in YouTube videos, menus & moreJan 4, 2017 by Matt McGeeVersion 22 gives searchers fewer reasons to need to leave the app. Get your digital transformation efforts in full gear by attending the MarTech Conference!Jan 4, 2017 by Search Engine LandHere’s to a great 2017 full of learning, growing and driving digital Continue Reading ...

SearchCap: Local SEO, link resolutions for 2017 & New Year’s Day Google doodle

SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Search News From Around The Web: Industry Local & Maps Search Marketing Searching SEM / Paid Search Your PPC Checklist For A New Website Launch, PPC Hero 4 Actionable Insights from Google Search Console Keyword Reports, KoMarketing Goodbye Google Keyword Planner, Hello Continue Reading ...