Archive for the ‘ SEO ’ Category

A year in review: Search Engine Land’s top 10 columns of 2016

Posted on: January 3, 2017 by in SEO
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Expanded text ads. Mobile-first index. Accelerated Mobile Pages. Possum. These are just a few of the many words and phrases we search marketers became intimately familiar with over the course of the past year. Both within the search industry and outside of it, 2016 was a year marked by change — and no change got more attention from our columnists than Google’s decision to eliminate the right rail ads from its desktop search results. Readers were clearly eager to learn as much as possible Continue Reading ...

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New Year’s Day 2017 Google doodle features balloon drop to mark 1st day of the year

Posted on: January 2, 2017 by in SEO
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Google is welcoming in 2017 by letting loose its celebratory balloon drop from yesterday’s doodle. The New Year’s Day 2017 doodle is a follow up to the New Year’s Eve doodle Google posted yesterday – an image of balloons waiting to be dropped. Today’s doodle leads to a search for “New Year’s Day 2017,” and includes the usual sharing icon to post the image in social feeds or send via email. From the Google Doodle Blog: Cheers to a new year! As 2017 makes its debut, we celebrate Continue Reading ...

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Search Engine Land’s most engaging stories of 2016: A whole lotta Google

Posted on: January 1, 2017 by in SEO
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I wasn’t exaggerating with that title. Sure, we cover a lot of Google-related news here on Search Engine Land, but now it can be definitively stated that it’s (in part) because that’s what you, our readers, crave. We tallied all of the likes, favorites, shares, clicks, retweets and so on for every single social post across the Search Engine Land Facebook and Twitter communities over the past 12 months. Out of the top 10 most socially engaging stories across those communities — 20 Continue Reading ...

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SearchCap: Happy New Year’s, Santa tracker & Google’s new recipe results

Posted on: December 31, 2016 by in SEO
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: A year in review: Search Engine Land’s top 10 columns of 2016Dec 30, 2016 by Jessica Thompson Which topics drew the most attention within the search industry this year? From infographics to quizzes to advice, our top 10 columns of the year covered all the bases. 4 steps to make your organic listings more effectiveDec 30, 2016 by Jason Decker How can you Continue Reading ...

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SEO in 2017: Seizing opportunity, evangelizing success, achieving overarching growth

Posted on: December 30, 2016 by in SEO
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As we begin 2017, the fusion of the search and content marketing disciplines has become increasingly more evident. A full 89 percent of B2B marketers (PDF) say that they use content marketing, as do 86 percent of B2C marketers, according to the Content Marketing Institute. Additionally, over 70 percent of marketers in both groups plan on producing more content in the new year than they did in 2016. However, content only has real value if it is found and optimized, and if it converts with Continue Reading ...

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Amazon begins testing Product Listing Ads on AdWords

Posted on: December 29, 2016 by in SEO
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In 2012, Google’s Product Search was transformed from an organic product search tool into a pay-to-play shopping destination. Since the removal of Product Search, Amazon has not participated with Google’s Product Listing Ads. Until now. Merkle discovered Amazon testing PLAs in the wild — something completely new for the world’s largest online retailer. According to Merkle’s Mark Ballard, Amazon appears to be testing (and increasing) its PLA presence. We were able to replicate these Continue Reading ...

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Improve search rankings and increase productivity with local marketing automation software

Posted on: December 28, 2016 by in SEO
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Managing online citations, claimed and unclaimed listings, reviews and ratings, landing pages and data feeds for hundreds or thousands of locations has become time-consuming and costly for enterprise brands. Automating these processes can improve search rankings, increase productivity and lower CPCs due to better SEO. Marketing Land’s “Enterprise Local Marketing Automation Platforms” examines the market for local marketing automation platforms. The 50-page report reviews current trends Continue Reading ...

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Google’s top results for “Did the Holocaust happen” now expunged of denial sites

Posted on: December 27, 2016 by in SEO
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Several days after Google put a search ranking change into place, the first page of results for “did the holocaust happen” now appears to be entirely free of denial sites. The algorithm change happened earlier this week. As we covered, it caused the Stormfront denial site that was ranking tops for that search to slip to the second spot, bumped behind the authoritative US Holocaust Memorial Museum site. Now Stormfront is entirely gone while USHMM remains: Stormfront has not been banned Continue Reading ...

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‘Tis the season! Google spreads more cheer on Day 2 of its Holiday 2016 doodle series

Posted on: December 26, 2016 by in SEO
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Today’s Google Doodle is the second in its series of Holiday 2016 series. For Christmas Eve, the Google letters are making hearts, stars, smiling faces and hand-prints behind fogged up windows. From the Google Doodle Blog: Happy holidays! This is the perfect time of year to cozy up to the window with your favorite blanket or mug, and watch the snow fall. While you’re there, sketch a foggy doodle or two (or five) of your own. Like yesterday’s doodle, the animated image was designed by Continue Reading ...

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Where is Santa Claus? Your 2016 guide to Santa trackers from NORAD & Google

Posted on: December 25, 2016 by in SEO
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Where’s Santa Claus? When will Father Christmas arrive? Millions of children around the world are asking these and similar questions on Christmas Eve. To help, two there are two great services that stand ready: NORAD Tracks Santa and Google Santa Tracker. As usual, Search Engine Land stands ready with its own tradition, to guide you to get the best from the services. Below, discover how to track Santa whether you’re using the web, a smartphone, watching TV or even if you want to make a Continue Reading ...

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