Archive for the ‘ SEO ’ Category

Know your SEM? Prove it. Enter the SMX Biggest Search Geek Contest

Posted on: May 26, 2016 by in SEO
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See if you have what it takes to outsmart your peers! The Biggest Search Geek Contest, sponsored by Marin Software, is where the world’s brightest search marketers compete to outsmart fellow search geeks from across the globe. The contestant who answers the most questions correctly in the shortest amount of time will win the grand prize — flight and hotel accommodations for two to SMX Advanced in Seattle, Washington, June 22–23, 2016. The winner will be presented with an award onstage by Continue Reading ...

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SearchCap: 2 trillion Google searches, AdWords announcements & more

Posted on: May 25, 2016 by in SEO
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google now handles at least 2 trillion searches per yearMay 24, 2016 by Danny Sullivan The search giant won’t say exactly how many trillions of queries it processes, other than it’s now two or more. It last claimed 1.2 trillion in 2012. Official: Google to roll out Expanded Text Ads for all devicesMay 24, 2016 by Ginny Marvin Perhaps the final vestige of Continue Reading ...

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5 common digital marketing mistakes (and how to fix them)

Posted on: May 24, 2016 by in SEO
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Despite a wealth of experience, marketers still make many digital marketing and optimization mistakes. It could be that they’ve developed some bad habits over the years. Or maybe they came into digital marketing from another field and missed out on a few ground-floor basics. Attend this webcast to learn how to: uncover missed opportunities; avoid the “bad content” trap; set realistic goals and timelines; and create effective mobile websites and email campaigns. Register now for “5 Continue Reading ...

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Is Search Engine Submission Necessary?

Posted on: April 17, 2014 by in Business Advice, SEO
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The simple answer is no - search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they will also be indexed… and so on. For this reason, inbound linking is very important. In fact, acquiring back-links may be the most important Continue Reading ...

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Can Any Inbound Linking Hurt My Ranking?

Posted on: April 17, 2014 by in Online Marketing, SEO
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The answer is simple - inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any inbound linking. On the other hand, you can be penalized for illegitimate external linking. It is highly advised that you not link to any website or group of sites that may be Continue Reading ...

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The Importance of Anchor Text in Back-links

Posted on: April 17, 2014 by in Advanced SEO Techniques, Online Marketing, SEO
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The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be great for branding purposes, Continue Reading ...

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Absolute Links vs. Relative Links – SEO Value

Posted on: April 17, 2014 by in Advanced SEO Techniques, Business Advice, SEO
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The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines index your page. It shouldn’t really make a difference, but many conclude that this is reason enough. Furthermore, content scrapers and RSS Continue Reading ...

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Incorporation of Company Branding and SEO

Posted on: April 17, 2014 by in Advanced SEO Techniques, Brand Development, SEO
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SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating one or the other may not meet all strategic and marketing goals. Once again, it should be emphasized that SEO is a series of Continue Reading ...

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Strategic Use of Images in Search Engine Optimization

Posted on: April 17, 2014 by in Advanced SEO Techniques, SEO
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When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for the term “Las Vegas hotel”. Suppose that you also want to include an enticing marketing message such as “Book now and save 20%!”. The Continue Reading ...

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Google now discounts all reciprocal links

Posted on: April 17, 2014 by in Advanced SEO Techniques, Business Advice, SEO
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For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. The concept of reciprocal linking defies Google’s original intention with the algorithm. Quality content should attract links. The exchange of links is nothing more than a Continue Reading ...

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