Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Improve your paid search & social through relationship marketingDec 23, 2016 by Jeff Baum Contributor Jeff Baum explains how you can nurture your prospect through the entire buying journey using search ads and paid social. SEO in 2017: Mobile optimization as a competitive advantageDec 23, 2016 by Marcus Miller Even many of the titans of the internet could Continue Reading ...
Archive for the ‘ SEO ’ Category
SearchCap: SEO budget & startup Google AdWords
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How your startup should be using Google AdWordsDec 22, 2016 by Brett Middleton If you’re just getting started with your business, figuring out who should manage your AdWords campaigns and what to do first can be a challenge. Columnist Brett Middleton offers tips to get you on the right path. How to budget for SEODec 21, 2016 by Digital Marketing Depot The Continue Reading ...
SearchCap: Google AMP changes, BrightLocal study & PPC mistakes
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 6 common PPC reporting mistakes that can make you look terribleDec 21, 2016 by Frederick Vallaeys Your job is hard enough — don’t sabotage yourself by making these reporting mistakes. Columnist Frederick Vallaeys recounts common paid search errors and advises how to avoid them. BrightLocal opens its 2016 local SEO survey to see how the industry has Continue Reading ...
SearchCap: Google Holocaust denial, AMP reports & Google defamation
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Official: Google makes change, results are no longer in denial over ‘Did the Holocaust happen?’Dec 20, 2016 by Danny Sullivan Criticized for listing a Holocaust-denial site first, Google’s results are finally changing — but probably due to external factors. Google AMP reports now differentiate between critical and non-critical errorsDec 20, 2016 by Continue Reading ...
Do you have the martech knowledge you need?
Albert Einstein said “The only source of knowledge is experience.” Seems the martech challenges we face prove Einstein correct yet again. Matching practical experience with the right strategy, talent and organization makes the difference between leaders and stragglers in our software-powered marketing world. Where are you on that continuum? Take our quiz and find out your martech IQ. Then invite your colleagues, compare scores and start a conversation about your own martech Continue Reading ...
Steve Biko Google doodle honors anti-apartheid activist & founder of the Black Consciousness Movement
Today’s Google doodle commemorates the legacy of South Africa’s Steve Biko, the anti-apartheid activist who founded the Black Consciousness Movement. Born in on this date in 1946 in Ginsberg, South Africa, Biko would have turned 70 today. It was during his time as a medical school student that Biko founded the Black Consciousness Movement to fight apartheid policies, and empower black South Africans to take pride in their racial identities and cultural heritage. In February of 1973, the Continue Reading ...
SearchCap: Google review guidelines, photo insights & PPC campaigns
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google reviews schema guidelines to prohibit vulgar or profane languageDec 16, 2016 by Barry Schwartz Make sure your reviews don’t contain profane or vulgar language. If they do, Google can remove your review rich snippets. Google My Business adds new photos insightsDec 16, 2016 by Barry Schwartz Compare how many views your Google Maps photos get versus how Continue Reading ...
Google studying ways to deal with offensive search suggestions & results
As Google has come under fire for search suggestions like “are women evil” or actual results questioning whether The Holocaust happened, those who oversee its search engine aren’t ignoring the issue. They’re just taking time to figure out the best and most comprehensive response. This week, I met with several engineers and executives involved with Google’s search results, including Ben Gomes, vice president of core search. There’s no question that Google has heard the concerns. Continue Reading ...
SearchCap: AMP images, Google Maps promoted places & machine learning
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Search News From Around The Web: Local & Maps SEO SEM / Paid Search About The Author Continue Reading ...
SearchCap: Google top searches, Cortana with Harman Kardon & image product schema
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Move over, Amazon Echo & Google Home: Here comes Microsoft CortanaDec 13, 2016 by Danny Sullivan Cortana will be baked into a new smart speaker from Harman Kardon to be released next year, potentially the first of many Cortana-powered devices. Google’s Top Searches in 2016: Pokémon Go & iPhone 7 outrank Donald Trump, Prince & PowerballDec 14, Continue Reading ...