Archive for the ‘ SEO ’ Category

SearchCap: Google Santa Tracker, duplicate content & Bing Ads

Posted on: December 4, 2016 by in SEO
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Canonical chaos: doubling down on duplicate contentDec 2, 2016 by Marcus Miller Duplicate content issues? Problems with your canonical tags? Columnist Marcus Miller explains why these issues occur and how to fix them. Google’s 2016 Santa Tracker signals the official countdown to ChristmasDec 2, 2016 by Amy Gesenhues This is the 12th year Google has counted Continue Reading ...

[Reminder] Live webcast: Social Media Marketing 3.0

Posted on: December 3, 2016 by in SEO
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Social media is now an integral part of marketing — spending on social media is expected to double to 25% of marketing budgets by 2020. Yet, nearly half of digital marketers say they can’t prove the bottom-line impact of social media on their businesses. Join our panel of experts on Thursday, December 8, 2017, as they show you how to reduce complexity, increase scalability, and improve your social media marketing results. You’ll learn how to: streamline content creation and planning Continue Reading ...

SearchCap: Google AdWords customer match, responsive ads & Apple indoor maps

Posted on: December 2, 2016 by in SEO
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New features may be coming to AdWords Responsive AdsDec 1, 2016 by Ginny Marvin Some accounts are now requiring a square image. Google makes it easier to add & remove emails from Customer Match lists in AdWordsDec 1, 2016 by Ginny Marvin Keep lists up to date by uploading changes to existing lists. 10 domain name secrets to repair your online reputationDec Continue Reading ...

SearchCap: Google drops feature phones, Sitemap file size increases & videos in panels

Posted on: December 1, 2016 by in SEO
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How Google is tackling fake news, and why it should not do it aloneNov 30, 2016 by Ian Bowden What can Google do to combat fake news? Columnist Ian Bowden illustrates some ways the search giant can tackle — and already is tackling — this problem. Removing duplicates in Yext: still a hands-on processNov 30, 2016 by Corey Barnett Columnist Corey Barnett Continue Reading ...

Google knowledge panel now showing videos from the web carousel

Posted on: November 30, 2016 by in SEO
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Google is now showing videos in the knowledge panel. The videos are showing up below the knowledge panel and they are titled “videos from the web.” The videos are related to the knowledge panel information that is triggered based on your query. This was first spotted by @sergey_alakov. Here is his screen shot: About The Author Continue Reading ...

SearchCap: Bing local search updates, digital assistants & PPC performance

Posted on: November 29, 2016 by in SEO
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing local search update highlights business holiday hours in local listingsNov 28, 2016 by Amy GesenhuesLocal listings display accurate holiday hours in real time. SEO without SERPs is here with Google Assistant, Home and Amazon Echo. Here’s how to survive.Nov 28, 2016 by Bryson MeunierColumnist Bryson Meunier discusses how the rise of digital assistants Continue Reading ...

Fun with robots.txt

Posted on: November 28, 2016 by in SEO
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One of the most boring topics in technical SEO is robots.txt. Rarely is there an interesting problem needing to be solved in the file, and most errors come from not understanding the directives or from typos. The general purpose of a robots.txt file is simply to suggest to crawlers where they can and cannot go. Basic parts of the robots.txt file User-agent — specifies which robot. Disallow — suggests the robots not crawl this area. Allow — allows robots to crawl this area. Crawl-delay — Continue Reading ...

Search in Pics: Google black friday cake, leather luggage tag & cupcakes

Posted on: November 27, 2016 by in SEO
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In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Black Friday cake: Source: Instagram Google leather luggage tag: Source: Instagram Google’s writing on the wall: Source: Instagram Google cupcakes in a very specific order: Source: Instagram About The Author Continue Reading ...

How do our biases impact PPC performance?

Posted on: November 26, 2016 by in SEO
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I’ve come to believe that the essence of PPC management can be boiled down to two things: Never let one thing (keyword research, bid management, A/B testing ad copy and so on) take up so much of your attention that you let something else slip. What you did yesterday probably needs to be changed, and failing to adapt your methodology is as bad as having an empty “Change History” log. As you gain more experience in PPC, you start to develop patterns and favorite tactics out of necessity. Continue Reading ...

Thanksgiving 2016 Google doodle celebrates holiday with American folk art imagery

Posted on: November 25, 2016 by in SEO
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Google’s doodle team used American folk art imagery for today’s Thanksgiving Day doodle, depicting simple patterns and shapes for the image. “Evocative of American folk art, with quilt-like patterning and simple shapes, today’s Doodle, rendered in a rich harvest-colored palette, is an ode to this season of togetherness,” says Google’s Doodle Blog. Google offered a brief history lesson on the holiday, telling of its origin nearly 400 years ago when American settlers met the Native Continue Reading ...