Beyond 10 Blue Links: The Future of Ranking
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The SERP landscape is changing, and the future is already here. How the days of 10 blue links are over, 85 examples of rich SERPs, and what to do about it.
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Beyond 10 Blue Links: The Future of Ranking
- 1. BEYOND 10 BLUELINKS: THE FUTURE OF RANKING DR. PETE MEYERS • MARKETING SCIENTIST • MOZ
- 4. AND THIS…
- 8. IN 2013, BEING #1 DOESN’T MEAN
- 11. RELATED SEARCHES
- 12. SIMILAR SEARCHES
- 14. IMAGE MEGA-BLOCK
- 15. NEWS RESULTS
- 16. VIDEO THUMBNAILS
- 17. RECIPE RATINGS
- 19. MINI AUTHORSHIP
- 20. EVENT SITELINKS
- 22. FORUM SITELINKS
- 28. PAID CREDIT CARD ADS
- 30. TRAFFIC MAP
- 31. LOCAL 7-PACK
- 32. LOCAL “NEAR” BOX
- 33. LOCAL “ONE-BOX”
- 35. KG ZAGAT RATINGS
- 38. KG CELEBRITY BIO
- 39. KG EVENTS, SONGS, ALBUMS
- 40. ALBUM CAROUSEL
- 41. KG MOVIE BOX
- 42. KG BOOK BOX
- 43. BOOK CAROUSEL
- 45. KG MEDICAL INFO
- 46. KG DRUG INFO
- 49. POISON CONTROL ANSWER BOX
- 51. UPS TRACKING ANSWER BOX
- 52. LOCAL TIME ANSWER BOX
- 58. UNIT CONVERSION ANSWER BOX
- 64. FLIGHT STATUS KG FORM
- 65. FLIGHT STATUS ANSWER BOX
- 66. PAID FLIGHT INFO
- 68. PAID HOTEL INFO
- 69. MOVIE ANSWER BOX
- 73. EVENT DATE ANSWER BOX
- 75. BOX SCORE ANSWER BOX
- 79. LIST ANSWER BOX
- 80. ENHANCED LIST ANSWER BOX
- 82. BEST OF CAROUSEL
- 83. THINGS TO DO CAROUSEL
- 85. LOCAL CAROUSEL
- 86. STOCK TICKER ANSWER BOX
- 89. NUTRITION KG
- 90. KG AROMABASE
- 91. KG IMAGE BOX (TEST)
- 92. IN-DEPTH NEWS BOX (TEST)
- 93. PAID INSURANCE QUOTES (UK)
- 94. PAID INSURANCE COMPARISON (TEST)
- 95. THE FUTURE IS NOW (JUN 2013) 15% SERPS (OF 10K) WITH: 10 RESULTS NO NEWS, NO LOCAL NO VIDEOS, NO IMAGES NO KNOWLEDGE GRAPH NO PAIDINCLUSION NO AUTHORSHIP
- 98. LOCAL SEARCHES ARE MOVING BEYOND SERPS. (GOOGLE MAPS)
- 99. ...ANDIT’S NOT JUST MOBILE
- 100. DIGITAL AGENTS SHAPE THE “SERP” TO YOUR NEEDS. (APPLE’S SIRI)
- 101. SOON, YOU WON’T EVEN HAVE TO ASK A QUESTION. (GOOGLE NOW)
- 102. WHAT YOU CAN DO
- 103. HOW WE ACT LIKE IT WORKS
- 104. HOW IT ACTUALLYWORKS
- 105. THERE IS NO SECRET SAUCE
- 106. WHAT DO THEY HAVE IN COMMON?
- 107. ENTITIES WILL RULE THE WEB
- 108. START ACTING LIKE AN ENTITY
- 109. WHY IS RANKING OUR GOAL?
- 110. WHAT IF THE RULES CHANGE?
- 111. IT’S TIME TO THINK LIKE A BRAND
- 112. WHAT IF YOU BUILT TO SELL?
- 113. WHAT IF GOOGLE DIDN’T MATTER?
- 114. THANKSFOR WATCHING! peter@moz.com • @dr_pete