SearchLove London 2016 |Jes Stiles | WhatsAppening with Chat App Marketing

Chat apps have grown to have more monthly active users than traditional social networks, but how do you leverage that reach for your brand? Diving into the world of WhatsApp, Facebook Messenger, Viber and other chat apps, we set the stage with a quick overview of what makes each of these networks special. Then we’ll go deeper to look at real-life data showcasing successful strategies and highlighting tactics you can use to earn more visibility. Finally, we will look to the future to see how chat apps are positioning themselves against traditional websites and the potential impact.Read less