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SERP Feature Analysis

SERP Feature Analysis

Analyze the SERP with a detailed and visual display of your and your competitors’ keyword presence in universal search results. Then prioritize which keywords to target to capture relevant SERP features for your keywords and gain greater visual presence.

Discover & Track SERP Features

Discover & Track SERP Features

Discover and track SERP feature opportunities: Featured Snippets, Universal Results, Rich Snippets, Knowledge Graphs, Local Packs, and more. Understand where you have opportunities to drive more traffic, show progress, and build trust.

Own Featured Snippets

Own Featured Snippets

Drive more traffic to your site by learning how you can win more Featured Snippets — or position #0 — to appear as the authority on a given topic or question. Quickly prioritize keywords based on their opportunity to rank in a Featured Snippet.

"Why is zero the new hero? Featured Snippets rank above traditional organic results in what we call position #0. Including a title and link, they drive real, organic clicks. If you rank on page one (especially in the top five), getting a Featured Snippet may be easier than competing for the #1 position, which would take a lot of money, a lot of links, and a lot of authority. You could get from #5 to #0 simply by being a better answer."

Dr. Pete Meyers
Market Scientist at Moz