2. Matthew Brown
Slideshare: MatthewBrownPDX
Twitter: @MatthewJBrown
matthew@audiencewise.com
http://www.portlandground.com/archives/2003/05/steel_bridge_an.php
3. Structured Data = Data organized by a hierarchy or schema.
Can be organized and searched.
Linked Data = Publishing structured data so it can be accessed
at a URI.
Semantic Web = The web of globally accessible, interlinked
data.
Linked Open Data = A cloud of linked data sites that promote
open standards and linking to one another
Basic Overview of what the ‘semantic web’ is
4. So where are the search engines at with
the semantic web?
@MatthewJbrown
18. JUST MAKE GREAT CONTENT!!!111
Semantic Data can create unique content in all sorts of ways
19. Zip Codes from
Data.gov
List of College Towns
from dbpedia
Jay Myers (@jaymyers) of Best Buy advocates semantic data to
improve customer experience. (example is mine).
20. BBC and the 2012 Olympics:
http://www.bbc.co.uk/blogs/bbcinternet/2012/04/sports_dynamic_semantic.html
21. Point Blank SEO’s guide to data visualizations:
http://pointblankseo.com/visualizations
35. Reading List
http://learnlinkeddata.com/articles Linked Data Primer – Start Here
http://semanticweb.com/introduction-to-rdf_b17953 - Dead simple intro to RDF and
associated vocabularies and tools. SemanticWeb.com rules.
http://www.w3.org/2011/Talks/0607-SemTech-RDFa-IH/Talk.pdf
Great intro to RDFa and highlights Best Buy, Overstock, Examiner.com
http://www.ibm.com/developerworks/library/x-disprdf/index.html
IBM Developer Works tutorial on how to combine data
http://searchnewscentral.com/20110207129/Technical/rdfa-the-inside-story-from-best-
buy.html
Interview with Jay Myers, Lead Development Engineer for Best Buy
There’s a ton of resources on the web to get you started
36. Follow List
Folks who have some SEO/Semantic Web crossover:
Aaron Bradley - @aaranged – Hands down the best curator of semantic
happenings on the SEO side. When he blogs at
http://www.seoskeptic.com it’s not to be missed.
Jeff Preston - @JeffreyPreston – Lead SEO at Disney Corp. Happens to
be speaking at the Semantic Web 2012 conference
Sean Golliher - @SeanGolliher – Publisher of SEMJ – writes occasionally
for http://www.semanticweb.com
Jay Myers - @jaymyers – Best Buy lead dev and RDFa proponent. He’s
the man responsible for Best Buy’s 30% CTR increase with rich snippets.
Dan Brickley - @DanBri – Schema.org outreach for Google, works on
proposed Schema.org specs
These Folks Pay Attention to the Semantic Web
37. Warning: Your head might explode
Semantic Tech Folks who are very smart and say things I don’t get:
Martin Hepp- @MFHepp– Heads up Good Relations, which is the most
extensive ontology for e-commerce data
Manu Sporny - @ManuSporny – Leader of the W3C working group for
RDF. The man leading the charge for the RDF spec.
Lin Clark - @LinClark – Works on the linked data/RDF integration for
Drupal. Codes neat linked data things for Drupal.
Gregg Kellogg - @Gkellogg – Semantic Web Developer of all trades.
Wrote the Structured Data Linter.
Aaron Bradley’s Semantic Web100 Twitter Group:
https://twitter.com/#!/SemanticWeb/semanticweb100 - Like tapping
into the Matrix of semantic tech information.
Prepare to understand 15% of what they say