Global mobile web usage has been increasing exponentially, and we all know by now that we need a mobile strategy. But building a mobile-friendly website is just the first step. What happens next? This presentation will walk you through some of the 'next steps' for building a comprehensive mobile strategy. We'll look at recent trends and stats as well as real-life examples, to discover the best tactics for future-proofing your online presence.
5. you can find the flowchart, and whole best practice guide at:
http://www.distilled.net/training/mobile-seo-guide
6. Why Mobile’s Important
2012 KPCB internet trends update
Google Think Insights report
Google Databoard
Full Value of Mobile calculator
The Mobile Playbook
Our Mobile Planet
Global Mobile Stats 2013
Ericsson Mobility Report 2013
Building a Mobile Site
Mobile Web Design Tips
Distilled’s best practice guide
Designing for SEO
Understanding Your Mobile Visitors
Google Analytics for Mobile
Mobile SEO
Keyword Research for mobile
Responsive SEO Tune-up
Optimizing your local presence for mobile
Mobile SEO Audit
Optimizing a separate mobile site
SEO of Responsive Web Design
Impact of Google Smartphone Crawler 1
Impact of Google Smartphone Crawler 2
Impact of Google Smartphone Crawler 3
Google’s mobile development guidelines
Google blog - mobile and ranking factors
Thinking More About Mobile
‘What is “Mobile”?’
Mobile Strategy for Small Businesses
@BridgetRandolph
25. mobile data usage in 2012 was
the size of
the entire internet
in 2000
Source: Cisco's Global Mobile Data Traffic Forecast
Update
mobile
data
in 2012
internet in
year 2000
@BridgetRandolph
26. Mobile Data Usage
160
12x growth in
6 years
140
120
100
80
Mobile Data Usage
2013
60
40
12x growth in
12 years
20
0
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
Source: Ericsson Mobility Report (pg. 10)
@BridgetRandolph
71. “content everywhere”
BBC Food saw an increase of
more than 150,000 visitors weekly
from search alone
and
Overall traffic doubled, from around
650,000 weekly visitors to around 1.3 million.
from the Content Everywhere book
@BridgetRandolph
106. small steps:
make your content mobile-friendly
80% of Facebook and Twitter’s daily users are accessing
the app from a mobile device
@BridgetRandolph
126. saw an
11% increase in
conversions from this segment.
Source
@BridgetRandolph
127. 14%
another test saw a
increase in conversions from
UK visitors when explicitly
offered free 14 day returns.
more Qubit case studies
@BridgetRandolph
147. small steps:
link the form fields to the correct
keyboard
Smashing Mag article about touch keyboards
@BridgetRandolph
148. link the form fields to the correct keyboard
for phone number fields:
<input type="tel" />
for a numeric keyboard, use this:
<input type="text" pattern=“d*" novalidate />
for any email fields, use this:
<input type="email" />
to disable autocorrect:
<input type="text" autocorrect="off" />
Cheat sheet from Baymard
@BridgetRandolph
149. small steps:
only ask for information which is
essential to complete the
transaction
@BridgetRandolph
150. only ask for essential information
example: Amazon 1 Click
188. use personalisation and context
avg. open rate for
‘triggered’ emails
is
4x higher
than for email newsletters (45-55% vs 10%)
Source
@BridgetRandolph
226. thanks.
key takeaways
• mobile’s not separate anymore
• track the person not the device
• serve the users’ needs first
BRIDGET RANDOLPH
@BridgetRandolph