“Social proof doesn’t mean anything.” “I don’t care how many people like my ads, we need to sell stuff.” This kind of myopic viewpoint regularly guts paid social campaigns that
Highly targeted, psychographic caliber, pre-conversion Internet branding has been too often expensive. Marketers face choices between costly, explicit targeting or weaker, more generalized audience placements. This conundrum is not new.
It’s no secret why Facebook dominates the social marketing landscape: superior audience targeting options for advertisers. In today’s edition of the Psychographic Targeting Hot House, we’re going to look at
Much like life in a post-Pokémanian era, retargeting can be war zone if executed without proper strategic planning and tactical training. Also, in relation to the addicting AR-app sweeping our
Many social marketers know how to remarket site traffic using Facebook ads, and advanced pros are crushing it with dynamic product ads. But many marketers are missing a HUGE opportunity:
Advertisers using Remarketing Lists for Search Ads (RLSA) benefit from targeting and adjusting search network keyword bids for users who previously spent time on their website, without experiencing display network
Because music is such a fanatical passion for so many of us who work at AIMCLEAR, it’s only natural that a lot of our social media conversations cross over into
Emergent retargeting tactics segment cookie pools in clever and exciting ways. This article highlights three cool behavioral retargeting hacks: internal site search, multiples and extrapolated shopping segmentation.  These tactics apply to ecommerce, lead generation
Historically, social media marketing KPIs were delightfully warm and fuzzy, hinged on appropriately ubiquitous presence, engagement, community, content distribution, quantifiable loyalty, retention and service. No doubt, these are completely worthy
Most brands don’t generate nearly enough revenue from their content marketing investment. It’s no wonder. Search engines neutered SEO years ago, leaving little free prominence above the SERPs (search engine
