Google adds new state-by-state voting guide for “how to vote” searches

Google's latest search feature for voters includes a "2016 Election: How to Vote" box with information on voter IDs, deadlines and mail-in ballots.

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After launching “how to register” voter registration tools last month, Google has now added a new state-by-state “how to vote” guide to its arsenal of voting tools.

In anticipation of the November elections, Google searches for “how to vote” now surfaces a “2016 Election: How to Vote” box with “How to,” “Requirements” and “When to vote” tabs that list information like voter ID requirements, deadlines, mail-in ballots and early voting procedures.
Google search how to vote

In addition to the state-by-state voting guide, Google also shared search trends from the last four years, showing how “voter registration” searches have changed since the last election in 2012.

“In fact, compared to the same time four years ago, nationwide searches for voter registration are up 190 percent nationwide,” writes product manager Emily Moxley on Google’s Inside Search blog.


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Amy Gesenhues
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Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Search Engine Land, MarTech and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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