What are the local directories every San Diego Business should be in?

Top 10 Directories San Diego Businesses Should Be In

Now that you have started your Local Business in San Diego, how do you go about promoting it? You need to get citations, primarily by submitting to Local Business Directories. What is a Citation? A citation is a mention of your business name with another piece of business information, such as your phone number, address, website, or a combination of the three. Citations are important for ranking in Google's local search and map results, so the more of them you have from quality sources, the Continue Reading ...

Comment Marketing: How to Earn Benefits from Community Participation – Whiteboard Friday

It's been a few years since we've covered the topic of comment marketing, but that doesn't mean it's out of date. There are clever, intentional ways to market yourself and your brand in the comments sections of sites, and there's less competition now than ever before. In today's Whiteboard Friday, Rand details what you can do to get noticed in the comments and the benefits you'll reap from high-quality contributions. Click on the whiteboard image above to open a high-resolution version in a new Continue Reading ...

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SearchCap: Google interstitial penalty, AdWords pathways & more

SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google confirms rolling out the mobile intrusive interstitials penalty yesterdayJan 11, 2017 by Barry Schwartz Google said the mobile intrusive interstitial penalty went live yesterday, but webmasters have not claimed any issues yet. Ad copy hack for your AdWords pathwaysJan 11, 2017 by Jason Puckett Ad copy implementation and testing for Single Keyword Ad Continue Reading ...

Simply the Best: 2016’s Top Content from the Moz Blog

Now that we've comfortably settled into the first two weeks of 2017, it's time to revive an annual Moz Blog tradition: the Best of 2016 is here! I've carefully collected data on all the posts, comments, and commenters you remarkable readers liked the most this past year, compiling it all into one big, beautiful blog post. You'll laugh, you'll cry, you'll rue the day you ever downloaded Pocket. But as we commence our journey into the insights and revelations of yesteryear, my sincere hope is Continue Reading ...

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8 Predictions for SEO in 2017

It's that time again, friends... That time where I grade my 2016 predictions to see whether I've got the clout and foresight to get another shot in 2017. This year is gonna be really close, as I was more aggressive last year than in prior ones, so let's see where we end up, and what I've got to say for te next 12 months. As always, my predictions will be graded on the following scale: Nailed It (+2) – When a prediction is right on the money and the primary criteria are fulfilled Partially Continue Reading ...

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SearchCap: Google App for Android updates, call extensions in mobile ads & more

SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Keep your customers from cheating on youJan 10, 2017 by Digital Marketing DepotThe more you know about your customers, the less chance they’ll go to a competitor. This white paper from Vision Critical will provide the road-map. Google App for Android gets a refresh with new shortcuts to frequently used featuresJan 10, 2017 by Amy GesenhuesShortcuts to Continue Reading ...

How to Find and Fix 14 Technical SEO Problems That Can Be Damaging Your Site Now

Who doesn’t love working on low-hanging fruit SEO problems that can dramatically improve your site? Across all businesses and industries, the low-effort, high-reward projects should jump to the top of the list of things to implement. And it’s nowhere more relevant than tackling technical SEO issues on your site. Let’s focus on easy-to-identify, straightforward-to-fix problems. Most of these issues can be uncovered in an afternoon, and it’s possible they can solve months' worth of Continue Reading ...

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Google is launching automated call extensions in mobile ads on February 6

SEO

In the second update in a week on how phone numbers display in ads, Google has begun alerting some advertisers that call extensions will start generating automatically as of February 6, 2017. The notice, emailed to advertisers that use “landing pages prominently featuring a phone number”, started going out on Monday evening. A copy of the full email is below. Click to enlarge. Though you wouldn’t know from reading this email, call extensions are already set up with the phone number on Continue Reading ...

SEO Has a Younger Sibling: It’s On-Site Search, and It Deserves Attention

On-site search, also known as internal search, is a critical yet undervalued and underrepresented tactic in the search industry. In 2014,eConsultancy released a report that showed that 15% of companies dedicate resources to optimizing the on-site search experience, 42% fold on-site search into other online measurement responsibilities, and 42% of companies ignore on-site search. This report was released more than two years ago and after some extensive Googling, some Duck Duck Go-ing, and some Continue Reading ...

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