Choosing an attribution model: When, not which

SEO

Attribution is important, no matter your industry or your buying cycle. As more attribution models are created, it becomes more difficult to understand which one is the right one, and it seems that conversations about attribution models tend to occur with the expectation that each person has chosen a camp and believes in one particular model. The reality, though, is that no single attribution model can be the standalone source of truth — because no single attribution model can paint the full Continue Reading ...

Brand vs. local Knowledge Graph result: Which is better?

SEO

Since the expansion of Google’s Knowledge Graph, I’ve been getting tons of questions around different Knowledge Graph results. One of the most frequent questions I get from my clients and business owners is regarding which Knowledge Graph result is best to have: a general brand or local panel. Before going into the answer for this question, here are some examples of what a brand and local Knowledge Graph panel look like. Brand Local The answer to which is preferable is not as simple as you Continue Reading ...

SearchCap: Attribution models, local authenticity & more

SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Search News From Around The Web: Industry Local & Maps Search Marketing Searching SEM / Paid Search SEO About The Author Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Search Engine Land and Marketing Land. Continue Reading ...

How to Kickstart an SEO Audit for Your Startup – Whiteboard Friday

Launching a startup is a huge task all on its own. While it can be a challenge to factor SEO into the mix, it's an incredibly important consideration. In today's Whiteboard Friday, Rand shares a comprehensive plan to kick off your new SEO audit and grab a piece of that organic search pie from the get-go. Pro tip: For easy listening, this video is broken up into 9 chapters that correspond with the transcript below. Click on the whiteboard image above to open a high-resolution version in a new Continue Reading ...

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SearchCap: Paid ads, Bing search updates & SEO audits

SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Search News From Around The Web: Industry Link Building Local & Maps Search Marketing SEM / Paid Search SEO About The Author Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Search Engine Land and Marketing Continue Reading ...

27 Big Updates & A Peek at the Future: Moz Pro’s 2016 Retrospective

Another year has slipped by, and while we had our ups and downs, returning to our SEO roots has given us greater focus and renewed purpose. We've redoubled our efforts with the goal of building the best SEO product in the industry. We know it's a lofty goal with so many great competitors out there, but this is the target that served as our north star in 2016 and continues to get us out of bed each morning. Our increased focus on SEO translated to a big increase in the number of new features and Continue Reading ...

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SearchCap: Google updates its iOS app, a guide to SSL certificates & Bing Ads

SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s updated iOS app pulls in YouTube videos, menus & moreJan 4, 2017 by Matt McGeeVersion 22 gives searchers fewer reasons to need to leave the app. Get your digital transformation efforts in full gear by attending the MarTech Conference!Jan 4, 2017 by Search Engine LandHere’s to a great 2017 full of learning, growing and driving digital Continue Reading ...

SearchCap: Local SEO, link resolutions for 2017 & New Year’s Day Google doodle

SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Search News From Around The Web: Industry Local & Maps Search Marketing Searching SEM / Paid Search Your PPC Checklist For A New Website Launch, PPC Hero 4 Actionable Insights from Google Search Console Keyword Reports, KoMarketing Goodbye Google Keyword Planner, Hello Continue Reading ...

Why All 4 of Google’s Micro-Moments Are Actually Local

When America’s first star TV chef, Julia Child, demonstrated the use of a wire whisk on her 1960’s cooking show, the city of Pittsburgh sold out of them. Pennsylvanians may well have owned a few of these implements prior to the show’s air date, but probably didn’t spend a lot of time thinking about them. After the show, however, wire whisks were on everyone’s mind and they simply had to have one. Call it a retro micro-moment, and imagine consumers jamming the lines of rotary phones Continue Reading ...

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A year in review: Search Engine Land’s top 10 columns of 2016

SEO

Expanded text ads. Mobile-first index. Accelerated Mobile Pages. Possum. These are just a few of the many words and phrases we search marketers became intimately familiar with over the course of the past year. Both within the search industry and outside of it, 2016 was a year marked by change — and no change got more attention from our columnists than Google’s decision to eliminate the right rail ads from its desktop search results. Readers were clearly eager to learn as much as possible Continue Reading ...