What to Do When the Wrong Page Ranks for Your Keyword(s) – Whiteboard Friday

Posted on: June 10, 2016 by in Local SEO Strategies
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Picture this: You discover that your site is ranking for a keyword you've been targeting. Cause for celebration, right? But what if that ranking page is irrelevant, wrong, or simply not the best choice? This situation is more common than you might think, and results in a good deal of frustration for SEOs. Rand shows you how to cope when you find that your valuable queries are sending traffic to the wrong URLs in today's Whiteboard Friday. Click on the whiteboard image above to open a high Continue Reading ...

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Android launcher and search engine Evie “reimagines” the mobile homescreen

Posted on: June 10, 2016 by in SEO
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Evie CEO and former Amazon engineer David Zhao insists that his company isn’t trying to replace or compete directly with Google. What Zhao and his team say is that they want to re-imagine the Android homescreen. As a practical matter this means overcoming the current fragmentation in the mobile ecosystem between apps and the mobile web and among apps. The company wants to speed content discovery and task completion (i.e., reservations, tickets), whether on the mobile web or in apps. In some Continue Reading ...

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Do Website Engagement Rates Impact Organic Rankings?

Posted on: June 9, 2016 by in Local SEO Strategies
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[Estimated read time: 11 minutes] Your organic click-through rate is ridiculously important. While it may not be a direct ranking signal that's even part of Google's core algorithm, I believe CTR is an indirect signal that definitely impacts rank. And if you improve your click-through rate, you should see your rankings and conversions improve. Although having a high organic CTR is crucial, having positive website engagement metrics is even more critical. What value is there in getting hundreds Continue Reading ...

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Phoebe Snetsinger Google doodle marks 85th birthday of famous bird watcher

Posted on: June 9, 2016 by in SEO
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Today’s Google doodle honors the renown birder Phoebe Snetsinger. The colorful, animated image includes Snetsigner with her binoculars, and five of her most notable finds: the blackburnian warbler, red-shouldered vanga, village weaverbird, eastern bluebird, and red-capped manakin. According to the Google Doodle Blog, Snetsinger traveled around the world to witness a number of obscure birds. She saw a total of 8,393 bird species – the highest count of any other birder in the world at that Continue Reading ...

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Revisiting Digital Marketing Cornerstones: 140-Character Tips from Marketers

Posted on: June 8, 2016 by in Local SEO Strategies
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There's no shortage of advice on the Internet. This holds especially true in digital marketing; after all, we’re the folks who came up with “content is king,” right? If we weren't the inventors, we clearly co-opted it. I’ve been wanting to write a piece that takes us back to the roots of digital marketing. A reminder of sorts; one that might serve to snap some marketers out of the mundane daze of their daily grunt work. I wanted to inspire a vacation from hanging out in the weeds, which Continue Reading ...

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Bing News PubHub, a portal for news publishers to submit their sites for consideration

Posted on: June 8, 2016 by in SEO
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Bing announced a new portal named Bing News PubHub at pubhub.bing.com. At the Bing News PubHub, publishers can submit their news sites to Bing for inclusion consideration in Bing News, which is syndicated in front of Windows 10 users through Cortana and in front of Outlook users through Outlook News Connector, in the Bing mobile apps on iOS and Android and other places. To get your site included, first you need to ensure your site follows and complies with the Bing Webmaster Guidelines. Then Continue Reading ...

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Optimizing for Accessibility + SEO: Images, Video and Non-Text Elements

Posted on: June 7, 2016 by in Local SEO Strategies
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[Estimated read time: 12 minutes] (header photo is the search result for "scene" in the Blind Photographers Flickr photo pool.) In the first two posts in this series we covered site and page structure overlaps, and formatting and linking overlaps. In this final post we’ll cover accessibility and SEO overlaps when coding for media elements. Images and non-text elements As you can imagine, images online can be problematic for visually impaired visitors to decipher, but luckily we’re using Continue Reading ...

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SEMPO announces its newly elected Board of Directors & Officers

Posted on: June 7, 2016 by in SEO
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SEMPO has announced its newly elected Board of Directors and Officers for 2016 through 2018. Mike Grehan, CMO at the digital marketing agency Acronym, was re-elected as Chairman, and Mike Gullaskin who serves as iProspect’s COO, was named President. “Congratulations to the new SEMPO Directors,” said Grehan in the release announcing the search marketing association’s new board members, “Thanks to the outgoing Directors for their service and contributions, and to my fellow Board members Continue Reading ...

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Can you manage your inventory with Google Shopping?

Posted on: June 6, 2016 by in SEO
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We are often asked by our clients if we can use Google Shopping or paid search to push particular products or product groups. There are a number of reasons why they might want to do this. They might have high stock levels of a particular product; some ranges might be out of date, and they wish to sell off remaining stock; or perhaps a product is not selling as well as they had hoped, and they wish to boost the sales. On the face of it, Google Shopping seems like a good platform for this task. Continue Reading ...

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Here’s How to Keep 301 Redirects from Ruining Your SEO

Posted on: June 6, 2016 by in Local SEO Strategies
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[Estimated read time: 7 minutes] Every SEO knows 301 redirects are necessary from time to time. But are they affecting your other optimization efforts by slowing down page load time? Or are they sending bots on a wild goose chase? How many 301s are out there that you don’t need anymore? Before I jump into this list, let me take you back to where this started: I was in a development meeting for one of our clients. This meeting had nothing to do with SEO. But, as usual, the discussion quickly Continue Reading ...

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