[Estimated read time: 8 minutes] Intelligent Personal Assistants (IPAs) are capable of radically disrupting the way we search for and consume information on the Internet. The convergence of several trends and technologies has resulted in a new interface through which people will be able to interact with your business. This will have a dramatic impact — if your long-term marketing/business plan doesn't account for IPAs, you may be in the same boat as those people who said they didn't need a Continue Reading ...

[Estimated read time: 9 minutes] You know you're supposed to write scannable copy. But do you know why? On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.– Jakob Nielsen Nope, it's not just that. Although the tiny fraction of attention readers have for your content is always important to keep in mind. But instead of another "write for the F-pattern reader" article, let's dig into the psychological underpinnings of how Continue Reading ...

[Estimated read time: 8 minutes] Creating content for local link building can be intimidating. Sure, you know your business. You know your area, but do you know what locals want to read about? You can always guess, and you might strike gold. My guess is you don’t have the time, resources, or budget for guesswork. I don’t either, which is why I like to go in educated. Enter Moz Content. Even if you don’t have a Moz account, Moz Content allows you to audit any website and find its most Continue Reading ...

Moving your customers down the funnel from awareness to conversion can make for a winding and treacherous road. Until you fully research and understand the buying process inside and out, it's far too easy to make a misstep. In today's Whiteboard Friday, Rand steps back to take a higher-level look at the path to customer purchase, recommending workflows and tools to help you forge your own way. Click on the whiteboard image above to open a high resolution version in a new tab! Video Continue Reading ...

Like the talking mice to Cinderella, we're already working hard on MozCon and crafting Roger one heck of a ball gown. (And letting our metaphors get out of control in the meantime.) Which means I'm here to share with all of you the current MozCon 2016 Agenda and a ton of other preview goodies. If you're suddenly like "Oh snap, I haven't bought my ticket(s)!", I'll pause while you: Buy your MozCon 2016 ticket! New emcees: we're mixing it up! As some of you know, Cyrus won't be emceeing MozCon Continue Reading ...