SearchCap: Google Holocaust denial, AMP reports & Google defamation

SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Official: Google makes change, results are no longer in denial over ‘Did the Holocaust happen?’Dec 20, 2016 by Danny Sullivan Criticized for listing a Holocaust-denial site first, Google’s results are finally changing — but probably due to external factors. Google AMP reports now differentiate between critical and non-critical errorsDec 20, 2016 by Continue Reading ...

SEO and Digital Trends in 2017

Disclaimer: This post, as with every post that aims to predict the future, should be taken with a grain of salt — no matter how authoritative the author. The main purpose of this post is to offer ideas and open a constructive discussion around the future of SEO and digital marketing over the next 12 months. 2016 is, finally, close to its end. It was an intense year, especially when it came to SEO and Google in particular. Because I'm deeply convinced that we cannot attempt any preview of the Continue Reading ...

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Do you have the martech knowledge you need?

SEO

Albert Einstein said “The only source of knowledge is experience.” Seems the martech challenges we face prove Einstein correct yet again. Matching practical experience with the right strategy, talent and organization makes the difference between leaders and stragglers in our software-powered marketing world. Where are you on that continuum? Take our quiz and find out your martech IQ. Then invite your colleagues, compare scores and start a conversation about your own martech Continue Reading ...

Steve Biko Google doodle honors anti-apartheid activist & founder of the Black Consciousness Movement

SEO

Today’s Google doodle commemorates the legacy of South Africa’s Steve Biko, the anti-apartheid activist who founded the Black Consciousness Movement. Born in on this date in 1946 in Ginsberg, South Africa, Biko would have turned 70 today. It was during his time as a medical school student that Biko founded the Black Consciousness Movement to fight apartheid policies, and empower black South Africans to take pride in their racial identities and cultural heritage. In February of 1973, the Continue Reading ...

SearchCap: Google review guidelines, photo insights & PPC campaigns

SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google reviews schema guidelines to prohibit vulgar or profane languageDec 16, 2016 by Barry Schwartz Make sure your reviews don’t contain profane or vulgar language. If they do, Google can remove your review rich snippets. Google My Business adds new photos insightsDec 16, 2016 by Barry Schwartz Compare how many views your Google Maps photos get versus how Continue Reading ...

Twitter Deep Dive: How to Use Social Media to 10x Your Website Traffic – Whiteboard Friday

This week, Whiteboard Friday is hosted by the amazing Tara Reed who'll walk us through how to use social media broadly and Twitter in particular not only to earn engagement and a following, but to drive visitors directly to our websites and to the content that converts. Let's dive in! Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey. My name is Tara Reed. I'm the CEO of appswithoutcode.com, and you're hanging out with me today for Continue Reading ...

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Google studying ways to deal with offensive search suggestions & results

SEO

As Google has come under fire for search suggestions like “are women evil” or actual results questioning whether The Holocaust happened, those who oversee its search engine aren’t ignoring the issue. They’re just taking time to figure out the best and most comprehensive response. This week, I met with several engineers and executives involved with Google’s search results, including Ben Gomes, vice president of core search. There’s no question that Google has heard the concerns. Continue Reading ...

How to Defeat 7 Common Problems for .edu Sites with A+ Content

Have you ever… Have you ever been put in charge of running a website only to find there’s no content management system, when you FTP in to fix a typo there are hundreds of files organized helter-skelter, named with long strings of acronyms, and you can’t find the index file with the misspelled word you’d like to fix to save your life? Have you ever tried to update the navigation of said site because it's horrendous and lacks the basic links visitors need to find their way around, only Continue Reading ...

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Reach and Influence: Your First Marketing Priority

When you first start out with content marketing, you often have a very basic challenge: you have to build an audience for your content. Even if you're a large brand with lots of people who are passionate about you, they're not yet conditioned to see you as a publisher of valuable content. In other words, either way, you've got work to do. In today's post, I'm going to outline why you should focus on reach and influence, and how to do it so that your content marketing efforts can deliver the Continue Reading ...

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