SearchCap: Google local tweets, AdWords audience targets & SEO strategies

Posted on: December 9, 2016 by in SEO
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Tweet Google an emoji & it will reply with local search resultsDec 7, 2016 by Amy Gesenhues Tweet an emoji to @Google and you’ll get an immediate reply that includes a quick quip, GIF and link to local search results that correspond to the emoji. Google brings campaign-level audience targeting to all AdWords advertisersDec 8, 2016 by Ginny Marvin The Continue Reading ...

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What Link Building Success Really Looks Like

Posted on: December 8, 2016 by in Local SEO Strategies
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A few weeks ago, a post was published entitled The SEO Myth of Going Viral. It referenced 8 pieces of content across 4 different sites that went viral and, most importantly for SEO, gained hundreds of linking root domains. I was the creative director on a lot of those campaigns while working as the VP of Creative at Distilled. Today, I’d like to add some important context and detail to the original post. I actually agree with much of what it said. However, it's based on the assumption that Continue Reading ...

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Tactical Keyword Research in a RankBrain World

Posted on: December 7, 2016 by in Local SEO Strategies
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Summary: RankBrain represents a more advanced way of measuring relevance, built on teaching machines to discover the relationships between words. How should RankBrain change our approach to SEO and specifically to keyword research? This story starts long before RankBrain, but the action really kicked in around May of 2013, when Google announced conversational search for desktop. At the time, voice search on desktop may have seemed like a gimmick, but in hindsight it was a signal that Google was Continue Reading ...

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Google begins rolling out a new desktop search user interface

Posted on: December 7, 2016 by in SEO
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Google has confirmed with Search Engine Land that they have begun rolling out a new design and look for their desktop search results page. The new design has a more boxy look resembling a mobile user interface. I believe the official rollout began yesterday, but I spotted tests of this new design a few weeks ago. Here is a screen shot of the new design: It is unclear how long this new design will take to full roll out to all searchers, but I am personally able to replicate this across dozens Continue Reading ...

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Mastering the Owner Response to the Quintet of Google My Business Reviews

Posted on: December 6, 2016 by in Local SEO Strategies
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Two dates to know: August 4, 2010 – the day Google enabled owner responses to Google My Business reviews; November 17, 2016 – the day Moz enabled incredibly easy GMB owner response functionality in the Moz Local dashboard. Why are these noteworthy events in Local Search history? Because reviews and owner responses are direct reputation management, free marketing, free advertising, damage control, and quality control all wrapped up in one multi-voice song about your brand. What’s missing Continue Reading ...

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Wanted: Session ideas for SMX London

Posted on: December 6, 2016 by in SEO
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We want your input to help us plan our upcoming SMX London conference, which will be taking place on May 23-24, 2017. Specifically, we’d love to hear from you if you have an great idea for a session that you think should be on the agenda. And if you’re interested in speaking at the show, the absolute best way to improve your chances of being chosen is to get involved at this point, by suggesting an awesome idea that really catches our attention. We’re looking for two types of Continue Reading ...

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Canonical chaos: doubling down on duplicate content

Posted on: December 5, 2016 by in SEO
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Search engines are getting smarter. There is little doubt about that. However, in a CMS-driven web where content can often exist on several URLs, it is not always clear what is the authoritative URL for a given piece of content. Also, having content on several URLs can lead to problems with link and ranking signals being split across several variations of a piece of content. It is hard enough standing out in the often hypercompetitive search landscape, so you would imagine that most businesses Continue Reading ...

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SearchCap: Google Santa Tracker, duplicate content & Bing Ads

Posted on: December 4, 2016 by in SEO
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Canonical chaos: doubling down on duplicate contentDec 2, 2016 by Marcus Miller Duplicate content issues? Problems with your canonical tags? Columnist Marcus Miller explains why these issues occur and how to fix them. Google’s 2016 Santa Tracker signals the official countdown to ChristmasDec 2, 2016 by Amy Gesenhues This is the 12th year Google has counted Continue Reading ...

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Which Page Markup + Tags Still Matter for SEO? – Whiteboard Friday

Posted on: December 3, 2016 by in Local SEO Strategies
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Should you focus on perfecting your H1s and H2s, or should structured data demand all your on-page attention? While Google hasn't completely pulled the rug out from under us, don't let the lack of drastic change in page markup fool you. In today's Whiteboard Friday, Rand outlines where to focus your efforts when it comes to on-page SEO and offers some tools to help with the process. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Continue Reading ...

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