[Reminder] Live webcast: Social Media Marketing 3.0

Posted on: December 3, 2016 by in SEO
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Social media is now an integral part of marketing — spending on social media is expected to double to 25% of marketing budgets by 2020. Yet, nearly half of digital marketers say they can’t prove the bottom-line impact of social media on their businesses. Join our panel of experts on Thursday, December 8, 2017, as they show you how to reduce complexity, increase scalability, and improve your social media marketing results. You’ll learn how to: streamline content creation and planning Continue Reading ...

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SearchCap: Google AdWords customer match, responsive ads & Apple indoor maps

Posted on: December 2, 2016 by in SEO
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New features may be coming to AdWords Responsive AdsDec 1, 2016 by Ginny Marvin Some accounts are now requiring a square image. Google makes it easier to add & remove emails from Customer Match lists in AdWordsDec 1, 2016 by Ginny Marvin Keep lists up to date by uploading changes to existing lists. 10 domain name secrets to repair your online reputationDec Continue Reading ...

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SearchCap: Google drops feature phones, Sitemap file size increases & videos in panels

Posted on: December 1, 2016 by in SEO
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How Google is tackling fake news, and why it should not do it aloneNov 30, 2016 by Ian Bowden What can Google do to combat fake news? Columnist Ian Bowden illustrates some ways the search giant can tackle — and already is tackling — this problem. Removing duplicates in Yext: still a hands-on processNov 30, 2016 by Corey Barnett Columnist Corey Barnett Continue Reading ...

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5 Takeaways from Earning Links in 130 Countries

Posted on: December 1, 2016 by in Local SEO Strategies
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I was in Peru earlier this year for a digital marketing conference, and I overwhelmingly heard the same frustration: “It’s really hard to use outreach to earn links or PR coverage in our country.” This wasn’t for lack of trying. As I continued to hear this sentiment during my visit, I learned there simply weren’t a lot of opportunities. For one thing, in Peru, there aren’t nearly as many publishers as in more populous countries. Most publishers expected payment for mentioning a Continue Reading ...

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Google knowledge panel now showing videos from the web carousel

Posted on: November 30, 2016 by in SEO
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Google is now showing videos in the knowledge panel. The videos are showing up below the knowledge panel and they are titled “videos from the web.” The videos are related to the knowledge panel information that is triggered based on your query. This was first spotted by @sergey_alakov. Here is his screen shot: About The Author Continue Reading ...

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The 7 Citation Building Myths Plaguing Local SEO

Posted on: November 30, 2016 by in Local SEO Strategies
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Previously, I wrote an article unveiling some of the most common myths I see in the Local SEO space. I thought I’d do a follow-up that specifically talked about the myths pertaining to citations that I commonly hear from both small business owners and SEOs alike. Myth #1: If your citations don’t include your suite number, you should stop everything you're doing and fix this ASAP. Truth: Google doesn’t even recognize suite numbers for a whopping majority of Google business listings. Even Continue Reading ...

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5 Lead Generation Ideas to Help You Increase Your Website’s Conversion Rates

Posted on: November 29, 2016 by in Local SEO Strategies
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It’s been years since the power’s shifted away from marketers and advertisers and in favor of Internet consumers. Now more than ever, people are empowered to choose their own experiences online. They’re actively avoiding ad content — and instead of living by advertisers’ rule books, they’re deciding what to click on, what to read, what to download, and what to buy … and what not to. And they have a lot of choices. When inbound marketers like us are looking to generate more leads Continue Reading ...

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SearchCap: Bing local search updates, digital assistants & PPC performance

Posted on: November 29, 2016 by in SEO
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing local search update highlights business holiday hours in local listingsNov 28, 2016 by Amy GesenhuesLocal listings display accurate holiday hours in real time. SEO without SERPs is here with Google Assistant, Home and Amazon Echo. Here’s how to survive.Nov 28, 2016 by Bryson MeunierColumnist Bryson Meunier discusses how the rise of digital assistants Continue Reading ...

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Fun with robots.txt

Posted on: November 28, 2016 by in SEO
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One of the most boring topics in technical SEO is robots.txt. Rarely is there an interesting problem needing to be solved in the file, and most errors come from not understanding the directives or from typos. The general purpose of a robots.txt file is simply to suggest to crawlers where they can and cannot go. Basic parts of the robots.txt file User-agent — specifies which robot. Disallow — suggests the robots not crawl this area. Allow — allows robots to crawl this area. Crawl-delay — Continue Reading ...

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Search in Pics: Google black friday cake, leather luggage tag & cupcakes

Posted on: November 27, 2016 by in SEO
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In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Black Friday cake: Source: Instagram Google leather luggage tag: Source: Instagram Google’s writing on the wall: Source: Instagram Google cupcakes in a very specific order: Source: Instagram About The Author Continue Reading ...

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