How do our biases impact PPC performance?

Posted on: November 26, 2016 by in SEO
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I’ve come to believe that the essence of PPC management can be boiled down to two things: Never let one thing (keyword research, bid management, A/B testing ad copy and so on) take up so much of your attention that you let something else slip. What you did yesterday probably needs to be changed, and failing to adapt your methodology is as bad as having an empty “Change History” log. As you gain more experience in PPC, you start to develop patterns and favorite tactics out of necessity. Continue Reading ...

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Backlinks from Client Sites, Sites You Own, Widgets, & Embedded Content: How to Maximize Benefits & Avoid Problems – Whiteboard Friday

Posted on: November 26, 2016 by in Local SEO Strategies
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When it comes to certain kinds of backlinks, avoiding penalties can be a real gray area. How can you earn the benefits without gaining the scrutiny of Google? In this Whiteboard Friday, Rand will teach you which rules to follow to keep you safe and on the up-and-up, all while improving your link profile. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week, we're Continue Reading ...

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Competing for Local Queries With No Physical Premises

Posted on: November 25, 2016 by in Local SEO Strategies
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When we think of local SEO, we think of local packs, Google My Business listings, and local citations. While these things certainly are local SEO, they aren’t the whole picture. Local SEO can be split into three categories: Local pack results for organizations with local premises Organic results for organizations with local premises Organic results for organizations without local premises It’s the third category that I want to cover here today. This often-neglected and little-discussed area Continue Reading ...

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Thanksgiving 2016 Google doodle celebrates holiday with American folk art imagery

Posted on: November 25, 2016 by in SEO
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Google’s doodle team used American folk art imagery for today’s Thanksgiving Day doodle, depicting simple patterns and shapes for the image. “Evocative of American folk art, with quilt-like patterning and simple shapes, today’s Doodle, rendered in a rich harvest-colored palette, is an ode to this season of togetherness,” says Google’s Doodle Blog. Google offered a brief history lesson on the holiday, telling of its origin nearly 400 years ago when American settlers met the Native Continue Reading ...

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SearchCap: Bing black friday deals, robots & ad customizers

Posted on: November 24, 2016 by in SEO
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Search News From Around The Web: Industry Local & Maps Searching SEO SEM / Paid Search About The Author Continue Reading ...

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Featured Snippets: A Dead-Simple Tactic for Making Them Stick

Posted on: November 24, 2016 by in Local SEO Strategies
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Dr. Pete throwing down at MozCon 2015, flexin' in his retro Flash t-shirt At MozCon 2015, Dr. Pete delivered a gem that perked up my ears when he discussed Google's featured snippets during his talk, "Surviving Google: SEO in 2020": "Let's say you're No. 5 in a competitive query, and you're trying to get from No. 5 to No.1. That is incredibly difficult; that takes a lot of money, a lot of links, a lot of authority. You might be able to jump past No. 1 to No. 0 with this just by matching the Continue Reading ...

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Automating Technical Reporting for SEO

Posted on: November 23, 2016 by in Local SEO Strategies
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As the web gets more complex, with JavaScript framework and library front ends on websites, progressive web apps, single-page apps, JSON-LD, and so on, we're increasingly seeing an ever-greater surface area for things to go wrong. When all you've got is HTML and CSS and links, there's only so much you can mess up. However, in today's world of dynamically generated websites with universal JS interfaces, there's a lot of room for errors to creep in. The second problem we face with much of this is Continue Reading ...

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SearchCap: Google rich cards, AdWords store visits & fake news

Posted on: November 23, 2016 by in SEO
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why Google might not be able to stop “fake news”Nov 22, 2016 by Danny Sullivan Google says it wants to prevent fake news from spreading, but the search giant has serious challenges in actually curbing it. Google is testing images in Sitelink extensionsNov 22, 2016 by Ginny Marvin Spotted on mobile, the extensions display in a swipeable carousel. US Continue Reading ...

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Announcing MozCon Local 2017!

Posted on: November 22, 2016 by in Local SEO Strategies
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Now that location-based searches are growing about 50% faster than any other type of search on mobile, what are you going to do to make sure you’re working on the front lines of this new, local-focused world? Well, you can start by joining us in Seattle for MozCon Local 2017 on February 27–28 for a day full of in-depth workshops from LocalU followed by an all-day conference from the top local speakers and brands. You’ll come away with another level of understanding related to local Continue Reading ...

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Google Rich Cards expand to local restaurants and online courses

Posted on: November 22, 2016 by in SEO
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Google has announced they have added two new flavors of rich cards for their search results, local restaurant and online courses. You can see these richer search results by searching for [best New Orleans restaurants] and [leadership courses], for example. These rich cards are contain a new user interface, such as “carousels that are easy to browse by scrolling left and right, or a vertical three-pack that displays more individual courses,” Google added. Here are screen shots of these two Continue Reading ...

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