SearchCap: AdWords health, Bing Ads enhanced & drafts

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Like Moz, Raven Tools refocuses on its first love: search
  Aug 18, 2016 by Barry Levine

  The Nashville-based company is releasing a rebuilt, standalone version of the most popular tool in its suite, a Site Auditor for search optimization.

• Paid search management software: Is it right for your business?
  Aug 18, 2016 by Jacob Baadsgaard

  Considering automated solutions for your paid search accounts? Columnist Jacob Baadsgaard lists the six questions you should ask yourself when deciding whether to invest in paid search management software.

• SEO and voice search-proof your shopping campaigns this holiday season to win the omni-channel shopper
  Aug 18, 2016 by Purna Virji

  How can you make your shopping ads stand out this holiday season? Columnist Purna Virji suggests some ways to optimize your campaigns for the valuable omni-channel shopper.

• Bing Ads adds Enhanced CPC bid strategy to optimize for conversions
  Aug 18, 2016 by Ginny Marvin

  Automatically adjusts bids within a range depending on estimated likelihood of a user to convert.

• Getting to the bottom of Google expanded text ad CTR and CPC
  Aug 18, 2016 by Andy Taylor

  Google has rolled out expanded text ads to all advertisers, so how does this new ad format compare to standard text ads? Columnist Andy Taylor shares some data from a recent Merkle study.

• Google extends Drafts and Experiments to Display Network campaigns
  Aug 18, 2016 by Ginny Marvin

  The testing feature goes beyond search.

• Google tests showing an overall Health Score for AdWords accounts
  Aug 18, 2016 by Ginny Marvin

  The new features includes an overall score for search campaigns and a top-line checklist of opportunities.

• Drive unified digital customer experiences with better technology strategies
  Aug 17, 2016 by Digital Marketing Depot

  Digital customer experience has become a key business differentiator, and application development and delivery (AD&D) leaders of front-office, web, mobile and digital development must step up to support their firm’s initiatives. This Forrester executive overview from OpenText describes this opportunity for AD&D — and how to create a digital customer experience delivery strategy that supports […]

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Search News From Around The Web:

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Tags:Channel: IndustrySearchCap.