Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Bing Ads’ Lynne Kjolso talks growth after Yahoo, LinkedIn, voice search & quick wins
Jun 27, 2016 by Ginny MarvinIn a keynote discussion at SMX Advanced, Lynne Kjolso, General Manager, Global Search Sales and Service at Microsoft, talked about how Bing Ads is evolving for mobile and more.
- Google clarifies Keyword Planner doesn’t require an active campaign
Jun 27, 2016 by Ginny MarvinGoogle says a technical glitch is causing some users to receive error messages when trying to access Keyword Planner from AdWords.
- The right way to get dynamic with Google AdWords
Jun 27, 2016 by Todd SaundersWant to create more personalized, more effective search ads? Columnist Todd Saunders discusses four dynamic ad varieties and how to make them work for you.
- What’s the best attribution model For PPC?
Jun 27, 2016 by Aaron LevyColumnist Aaron Levy explores some common attribution models used by digital marketers. Which one is right for your business or client?
- Google facing likelihood of third antitrust complaint in Europe
Jun 27, 2016 by Greg SterlingAdWords and search-box contracts the focus of potentially impending third Statement of Objections from European Commission.
- “Enterprise Local Marketing Automation Platforms: A Marketer’s Guide” – Updated for 2016
Jun 27, 2016 by Digital Marketing DepotMarketing Land and Digital Marketing Depot have published the 3rd edition of “Enterprise Local Marketing Automation Platforms: A Marketer’s Guide.” This MarTech Intelligence Report examines the market for local marketing automation software platforms and the considerations involved in implementation. This free, 50-page report reviews the growing market for local marketing automation platforms, plus the latest […]
- Beware of shady link schemes from black-hat SEOs
Jun 27, 2016 by Tony EdwardHave you received an offer for a link that seems too good to be true? According to columnist Tony Edward, it probably is.
- Google’s Sundeep Jain on the Expanded Text Ad rollout, device bidding, similar audiences & more
Jun 27, 2016 by Ginny MarvinDuring a keynote discussion at SMX Advanced, Jain shared insights on how Expanded Text Ads will roll out and what advertisers should be working on ahead of the holidays.
- Is selling SEO services getting harder or are SEOs just not good at it?
Jun 27, 2016 by Myles AndersonIn light of recent survey data from BrightLocal, columnist Myles Anderson shares tips for local search marketers looking to acquire new business.
- A brief evolution of Search: out of the search box and into our lives
Jun 27, 2016 by Sponsored Content: Bing AdsWe live in a mobile-first, cloud-first world powered by technology that changes by the nanosecond. And search is no different. Search is changing in look, form and function to become part of the fabric of our everyday lives, barely recognizable from its inception as a text box.Advertisement By 2020, 50 percent of searches will be […]
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Search News From Around The Web:
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