Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Is Google showing fewer image boxes in its search results?
Sep 15, 2016 by Barry SchwartzYou are now 50% less likely to see the image box show up in your Google search results page. Is it a bug or a feature?
- 7 advanced tips for Google Shopping ads
Sep 15, 2016 by David RekucAs we edge closer to the holidays, it’s time to make the most of your Google Shopping campaigns. Columnist David Rekuc reveals seven tips to help you bring your shopping campaigns up a notch.
- Bidding on the competition: Is it really worth it?
Sep 15, 2016 by Jacob BaadsgaardBidding on your competitors’ brand terms could yield positive results, but columnist Jacob Baadsgaard warns that it might cause problems in the long run.
- The biggest Google ad updates are also the quietest
Sep 15, 2016 by Andy TaylorAdvertisers have seen many big updates from Google over the past year, but columnist Andy Taylor makes the case that the most impactful updates may well have been the least publicized.
- Google: Search the primary and most often used mobile shopping tool
Sep 15, 2016 by Greg SterlingSurvey says nearly 90 percent of mobile consumers turn to search first.
- Google Trends Election Hub offers deep dive into search trends for 2016 candidates & political issues
Sep 15, 2016 by Amy GesenhuesGoogle says election-related searches for this election cycle are up 240% over 2012.
- Content planning best practices from Oracle
Sep 14, 2016 by Digital Marketing DepotThe Modern Marketing Essentials series from Oracle gives marketing leaders and practitioners the opportunity to supplement their existing marketing strategies with helpful insights. Check out this guide on content marketing and get: tips from leading content marketers and thinkers; content planning best practices; 7 must-have content marketing metrics; and checklists galore. Visit Digital Marketing Depot […]
- Everything you need to know about marketing automation platforms in one report
Sep 15, 2016 by Digital Marketing DepotB2B Marketing Automation Platforms: A Marketer’s Guide is the source for the latest trends, opportunities and challenges facing the market for marketing automation tools. This 49-page Marketing Land report, sponsored by Salesforce and Marketo, includes: profiles of 13 leading vendors; pricing charts, capabilities and comparisons; and recommended steps for evaluating. Visit Digital Marketing Depot to […]
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