SearchCap: Google local tweets, AdWords audience targets & SEO strategies

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Tweet Google an emoji & it will reply with local search results
  Dec 7, 2016 by Amy Gesenhues

  Tweet an emoji to @Google and you’ll get an immediate reply that includes a quick quip, GIF and link to local search results that correspond to the emoji.

• Google brings campaign-level audience targeting to all AdWords advertisers
  Dec 8, 2016 by Ginny Marvin

  The new feature will be a big time-saver.

• Why good SEO is strategic
  Dec 8, 2016 by Kevin Lee

  To many on the upper rungs of the corporate ladder, “SEO” is still a geeky term whose effects are considered to be marginal, rather than central to the company’s marketing efforts. Columnist Kevin Lee explains why this view needs to change.

• How to use your buyer personas to build your 2017 search marketing budget
  Dec 8, 2016 by Jacob Baadsgaard

  You’ve done your research and created buyer personas — now what? Columnist Jacob Baadsgaard explains how to place financial value on your personas in order to determine your search marketing budget.

• Google’s shaky pitch for why advertisers should let Dynamic Search Ads handle queries
  Dec 8, 2016 by Andy Taylor

  The AdWords Help documentation recommends that advertisers not add top-performing queries from Dynamic Search Ads (DSAs) as keywords. Columnist Andy Taylor explores whether that recommendation makes sense.

• Get answers to your marketing automation questions
  Dec 7, 2016 by Digital Marketing Depot

  Got questions about marketing automation? Marketing Land’s B2B Marketing Automation Platforms: A Marketer’s Guide has you covered. The 49-page report reviews the latest trends, opportunities and challenges facing the market for marketing automation tools. Included in the report are profiles of 13 leading vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing. […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Industry

Local & Maps

Searching

SEO

SEM / Paid Search

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Tags:Channel: IndustrySearchCap.