Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Google officially throttling Keyword Planner data for low spending AdWords accounts
Aug 13, 2016 by Greg FinnNot a big AdWords spender? You may notice a lack of data in your Keyword Planner account.
- Google adds Export to Report Editor option in AdWords
Aug 15, 2016 by Ginny MarvinUsers no longer have to generate Report Editor reports from scratch or rely on predefined options.
- The secret to writing awesome local content
Aug 15, 2016 by Greg GiffordGreat content is essential for success in local SEO, but unfortunately, a lot of local business websites are sorely lacking in this area. Columnist Greg Gifford shares his advice on how to write excellent website copy for local SEO.
- ‘Omnichannel’ may never catch on, but it’s the next big thing for local
Aug 15, 2016 by Wesley YoungWesley Young of the Local Search Association provides 5 tips to create a seamless search-to-purchase experience for your local business.
- Google will soon report null Quality Scores for new & low-activity keywords
Aug 15, 2016 by Ginny MarvinThe null replaces the current default Quality Score of 6 for new keywords.
- Check out my BIG SMX East Preview. Then register & save!
Aug 15, 2016 by Chris ShermanSearch Engine Land’s SMX East is every SEO and SEM’s dream: a tactic-packed agenda, more than 100 dynamic and authoritative speakers, keynotes, exceptional networking, and more. If you’re involved in SEO, SEM, PR, social media or any other customer-facing activity, you owe it to yourself (and your company or client’s bottom line) to attend. The SMX […]
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