Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Google updates local reviews schema guidelines
Aug 29, 2016 by Barry Schwartz
Now only reviews “directly produced by your site” can have local reviews markup, according to Google.
- With Panda in stealth mode, why Google’s quality updates should be on your algorithmic radar [Part 1]
Aug 29, 2016 by Glenn Gabe
What are Google’s quality updates (aka Phantom updates), and how can you recover? In part one of a two-part series on Phantom, columnist Glenn Gabe explains the history and possible mechanics of these algorithm updates.
- Test points to likely influence of click-through rate on search rankings
Aug 29, 2016 by Brian Patterson
Columnist Brian Patterson shares the results of a click-through rate test performed on one of the test websites he maintains.
- Compare 16 local marketing automation tools
Aug 26, 2016 by Digital Marketing Depot
Managing online citations, claimed and unclaimed listings, landing pages, reviews and ratings, and data feeds for hundreds or thousands of locations has become time consuming and costly for enterprise brands. Automating local marketing processes through LMA tools can provide numerous benefits. This 50-page report reviews the current trends and includes profiles of 16 leading local […]
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
Search News From Around The Web:
Local & Maps
SEM / Paid Search