Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- The Google Search Console is undergoing infrastructure updates
Nov 10, 2016 by Barry Schwartz
Due to the infrastructure updates, some of the Google Search Console reports may be wrong or buggy.
- Boost your conversion rate by 45% today… no, really!
Nov 10, 2016 by Jacob Baadsgaard
Columnist Jacob Baadsgaard makes the case that proper conversion tracking in your AdWords accounts can provide better and more helpful insights for optimizing your campaigns.
- Coaxing smarter paid search bidding decisions out of sparse conversion data
Nov 10, 2016 by Mark Ballard
Columnist Mark Ballard explains how we can use statistics to supplement our conversion data and intuition when deciding on keyword-level bids in AdWords.
- Choosing the right local marketing automation software for your business
Nov 9, 2016 by Digital Marketing Depot
Managing online citations, claimed and unclaimed listings, landing pages, reviews and ratings and data feeds for hundreds or thousands of locations has become time-consuming and costly for enterprise brands. Automating these processes can improve search rankings, increase productivity and lower CPCs due to better SEO. Marketing Land’s all new “Enterprise Local Marketing Automation Platforms” examines […]
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
Search News From Around The Web:
SEM / Paid Search