SearchCap: Google search games, AMP experiments & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• AMP now supports A/B testing and other experiments
  Aug 25, 2016 by Barry Schwartz

  Check out the new amp-experiments component that lets you easily test different variations of your AMP pages.

• Google rolls out new solitaire & tic-tac-toe games directly in search
  Aug 25, 2016 by Amy Gesenhues

  A quick query for “solitaire” or “tic-tac-toe” will surface either game within both desktop and mobile search results.

• Google now requires more reviews for Seller Ratings to show in ads
  Aug 25, 2016 by Ginny Marvin

  The higher threshold will put added pressure on smaller businesses to gather reviews.

• Spell-check your new expanded text ads with this AdWords script
  Aug 25, 2016 by Russell Savage

  Expanded text ads are here, and advertisers will likely be doing significant ad copy revisions as a result. Luckily, columnist Russell Savage reminds us that you can use AdWords scripts to ensure that your new ads are devoid of spelling errors.

• ScribbleLive buys SEO platform Linkdex
  Aug 25, 2016 by Barry Levine

  The acquisition adds organic search optimization to ScribbleLive’s growing content marketing arsenal of algorithms and other tools.

• 7 quick SEO hacks for the SEO newbie
  Aug 25, 2016 by Stephan Spencer

  Want some simple SEO tips that will help move the needle without breaking the bank? Columnist Stephan Spencer has seven for you.

• US National Parks Google doodle surfaces list of parks from Crater Lake to Acadia
  Aug 25, 2016 by Amy Gesenhues

  Doodler Sophie Diao says she hopes the doodle she designed inspires everyone to enjoy the outdoors.

• It’s time to raise your game on social media
  Aug 25, 2016 by Digital Marketing Depot

  Modern social media marketing is still marketing. So if you understand your audience by listening, and if you publish content that resonates, engage them and measure your success, you will make great social strides in this digital world. Download this guide from Oracle to up your game on social media — become more aligned with […]

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