Search engines are getting smarter. There is little doubt about that. However, in a CMS-driven web where content can often exist on several URLs, it is not always clear what is the authoritative URL for a given piece of content. Also, having content on several URLs can lead to problems with link and ranking signals being split across several variations of a piece of content. It is hard enough standing out in the often hypercompetitive search landscape, so you would imagine that most businesses Continue Reading ...
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AdWords Price Extensions spotted on desktop
Google officially launched price extensions for mobile text ads out of beta in July. Not surprisingly, they now appear to be extending to desktop. Initially, price extensions debuted in a list on mobile, as shown in the example from Google below. As of last week, that format has switched over to a swipeable card format in which price extensions appear in a horizontal strip as shown below. The horizontal layout is what has been spotted on desktop by Conrad O’Connell of Serptests.com in Continue Reading ...