Posts Tagged ‘ Apple: App Search & Universal Links ’

Apple rolls out Search Ads for the App Store

Posted on: September 29, 2016 by in SEO
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After a beta period that began in June, Apple is now opening up Search Ads for the App Store to all publishers and developers. It’s currently available for the iPhone and iPad only in the US. While Apple will certainly make money from this program, the main rationale appears to be app discovery. Google has had search ads in the Play store for well over a year. Search Ads will be delineated with a blue background. Apple will generate the ad images and copy from the app metadata supplied by the Continue Reading ...