I’ve come to believe that the essence of PPC management can be boiled down to two things: Never let one thing (keyword research, bid management, A/B testing ad copy and so on) take up so much of your attention that you let something else slip. What you did yesterday probably needs to be changed, and failing to adapt your methodology is as bad as having an empty “Change History” log. As you gain more experience in PPC, you start to develop patterns and favorite tactics out of necessity. Continue Reading ...
Posts Tagged ‘ Bing Ads ’
Bing Ads opens pilot for device bidding
Bing Ads is testing changes to device bidding in the wake of Google’s move to revert back to distinct device bidding (though the bid adjustment structure remains) for desktop, tablet and mobile introduced in 2013 with Enhanced Campaigns. Even through the Enhanced Campaigns period, Bing Ads had always offered more control with a tablet bid adjustment that could range from -20 percent to +300 percent from desktop. Now, tablets will be separated entirely from desktop. The top range for both Continue Reading ...
It’s here: Bing Ads Editor for Mac launches in beta
Bing Ads Editor for Mac has long been the most highly requested feature on the Bing Ads user forum. Mac users got word in November that Bing Ads had started work on the Mac version — for release early summer 2016, and here we are. The team announced the beta version is available in the U.S. at SMX Advanced in Seattle on Wednesday. The Mac version has parity with the PC version of Bing Ads Editor, which underwent a redesign in May, gaining processing speed, multiple-account sign-in, Continue Reading ...