Google’s not the only one with its eye on Santa’s whereabouts. For 61 years now, the North American Aerospace Defense Command (NORAD) has tracked Santa’s December 24 trip around the world. The practice started in 1955 when a Sears, Roebuck & Co. advertisement mistakenly included NORAD’s phone number to call Santa. According to NORAD’s website, the number dialed directly into the Commander-in-Chief’s operations hotline. “The Director of Operations at the time, Colonel Harry Continue Reading ...
I’ve come to believe that the essence of PPC management can be boiled down to two things: Never let one thing (keyword research, bid management, A/B testing ad copy and so on) take up so much of your attention that you let something else slip. What you did yesterday probably needs to be changed, and failing to adapt your methodology is as bad as having an empty “Change History” log. As you gain more experience in PPC, you start to develop patterns and favorite tactics out of necessity. Continue Reading ...
Bing announced a new “My Saves” feature today that makes it possible for users signed into their Bing accounts to save video, image and shopping searches so that they can be accessed at a later time across their desktop and mobile devices. According to the announcement, hovering over a video or image search result will display a ‘Save’ icon at the bottom of the video or image frame. Clicking on the ‘Save’ option will add the video or image to the “My Saves” folder located under Continue Reading ...
Search engines are the vehicles that drive potential customers to your websites. In order for visitors to reach their destination-- your website-- you need to provide them with specific and effective signs that will direct them right to your site. You do this by creating carefully chosen keywords. Think of the right keywords as the Open Sesame! of the Internet. Find the Continue Reading ...
Bing Ads is testing changes to device bidding in the wake of Google’s move to revert back to distinct device bidding (though the bid adjustment structure remains) for desktop, tablet and mobile introduced in 2013 with Enhanced Campaigns. Even through the Enhanced Campaigns period, Bing Ads had always offered more control with a tablet bid adjustment that could range from -20 percent to +300 percent from desktop. Now, tablets will be separated entirely from desktop. The top range for both Continue Reading ...
Today, Bing announced improvements to its autocomplete technology for queries associated with academic papers and movies. According to the announcement, Bing originally launched its new autocomplete features around academic paper queries earlier this year. Using technology designed by Microsoft’s Cognitive Services and Academic Search team, Bing’s new autocomplete suggestions for academic-related searches make it possible for users to, “…explore the relationships between papers, Continue Reading ...
Bing has released new updates to its search app for iOS and Android, adding new music and video features, along with more map options. The updated version 6.7.2 Bing search app will now play a video without sound directly in search results with the lyrics listed below the video — a feature that has been available on Bing desktop. The app also includes a new Music page listing trending songs and artists. According to a report on the Android Community website, Bing’s search app can also give Continue Reading ...
Bing wants to pull more users via its homepage, and is using trivia to do it. Last month, the site began posting trivia questions in place of “hotspots” on Bing.com. The trivia questions relate to Bing’s image of the day and display when you hover over the graduation cap icon now showing on the homepage. Answering the trivia question will launch a three-question quiz at the top of a search results page for whatever the correct answer is. The quiz interface lists the correct answer, Continue Reading ...
Bing Ads Editor for Mac has long been the most highly requested feature on the Bing Ads user forum. Mac users got word in November that Bing Ads had started work on the Mac version — for release early summer 2016, and here we are. The team announced the beta version is available in the U.S. at SMX Advanced in Seattle on Wednesday. The Mac version has parity with the PC version of Bing Ads Editor, which underwent a redesign in May, gaining processing speed, multiple-account sign-in, Continue Reading ...