Posts Tagged ‘ Channel: Industry ’

SearchCap: Google interstitial penalty, AdWords pathways & more

SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google confirms rolling out the mobile intrusive interstitials penalty yesterdayJan 11, 2017 by Barry Schwartz Google said the mobile intrusive interstitial penalty went live yesterday, but webmasters have not claimed any issues yet. Ad copy hack for your AdWords pathwaysJan 11, 2017 by Jason Puckett Ad copy implementation and testing for Single Keyword Ad Continue Reading ...

SearchCap: Google App for Android updates, call extensions in mobile ads & more

SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Keep your customers from cheating on youJan 10, 2017 by Digital Marketing DepotThe more you know about your customers, the less chance they’ll go to a competitor. This white paper from Vision Critical will provide the road-map. Google App for Android gets a refresh with new shortcuts to frequently used featuresJan 10, 2017 by Amy GesenhuesShortcuts to Continue Reading ...

SearchCap: Attribution models, local authenticity & more

SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Search News From Around The Web: Industry Local & Maps Search Marketing Searching SEM / Paid Search SEO About The Author Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Search Engine Land and Marketing Land. Continue Reading ...

SearchCap: Paid ads, Bing search updates & SEO audits

SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Search News From Around The Web: Industry Link Building Local & Maps Search Marketing SEM / Paid Search SEO About The Author Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Search Engine Land and Marketing Continue Reading ...

SearchCap: Google updates its iOS app, a guide to SSL certificates & Bing Ads

SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s updated iOS app pulls in YouTube videos, menus & moreJan 4, 2017 by Matt McGeeVersion 22 gives searchers fewer reasons to need to leave the app. Get your digital transformation efforts in full gear by attending the MarTech Conference!Jan 4, 2017 by Search Engine LandHere’s to a great 2017 full of learning, growing and driving digital Continue Reading ...

SearchCap: Local SEO, link resolutions for 2017 & New Year’s Day Google doodle

SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Search News From Around The Web: Industry Local & Maps Search Marketing Searching SEM / Paid Search Your PPC Checklist For A New Website Launch, PPC Hero 4 Actionable Insights from Google Search Console Keyword Reports, KoMarketing Goodbye Google Keyword Planner, Hello Continue Reading ...

A year in review: Search Engine Land’s top 10 columns of 2016

SEO

Expanded text ads. Mobile-first index. Accelerated Mobile Pages. Possum. These are just a few of the many words and phrases we search marketers became intimately familiar with over the course of the past year. Both within the search industry and outside of it, 2016 was a year marked by change — and no change got more attention from our columnists than Google’s decision to eliminate the right rail ads from its desktop search results. Readers were clearly eager to learn as much as possible Continue Reading ...

Search Engine Land’s most engaging stories of 2016: A whole lotta Google

SEO

I wasn’t exaggerating with that title. Sure, we cover a lot of Google-related news here on Search Engine Land, but now it can be definitively stated that it’s (in part) because that’s what you, our readers, crave. We tallied all of the likes, favorites, shares, clicks, retweets and so on for every single social post across the Search Engine Land Facebook and Twitter communities over the past 12 months. Out of the top 10 most socially engaging stories across those communities — 20 Continue Reading ...

SearchCap: Happy New Year’s, Santa tracker & Google’s new recipe results

SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: A year in review: Search Engine Land’s top 10 columns of 2016Dec 30, 2016 by Jessica Thompson Which topics drew the most attention within the search industry this year? From infographics to quizzes to advice, our top 10 columns of the year covered all the bases. 4 steps to make your organic listings more effectiveDec 30, 2016 by Jason Decker How can you Continue Reading ...