Posts Tagged ‘ Channel: Industry ’

SearchCap: 2017 SEO, Google holidays & our top stories

Posted on: December 24, 2016 by in SEO
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Improve your paid search & social through relationship marketingDec 23, 2016 by Jeff Baum Contributor Jeff Baum explains how you can nurture your prospect through the entire buying journey using search ads and paid social. SEO in 2017: Mobile optimization as a competitive advantageDec 23, 2016 by Marcus Miller Even many of the titans of the internet could Continue Reading ...

SearchCap: SEO budget & startup Google AdWords

Posted on: December 23, 2016 by in SEO
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How your startup should be using Google AdWordsDec 22, 2016 by Brett Middleton If you’re just getting started with your business, figuring out who should manage your AdWords campaigns and what to do first can be a challenge. Columnist Brett Middleton offers tips to get you on the right path. How to budget for SEODec 21, 2016 by Digital Marketing Depot The Continue Reading ...

SearchCap: Google AMP changes, BrightLocal study & PPC mistakes

Posted on: December 22, 2016 by in SEO
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 6 common PPC reporting mistakes that can make you look terribleDec 21, 2016 by Frederick Vallaeys Your job is hard enough — don’t sabotage yourself by making these reporting mistakes. Columnist Frederick Vallaeys recounts common paid search errors and advises how to avoid them. BrightLocal opens its 2016 local SEO survey to see how the industry has Continue Reading ...

SearchCap: Google Holocaust denial, AMP reports & Google defamation

Posted on: December 21, 2016 by in SEO
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Official: Google makes change, results are no longer in denial over ‘Did the Holocaust happen?’Dec 20, 2016 by Danny Sullivan Criticized for listing a Holocaust-denial site first, Google’s results are finally changing — but probably due to external factors. Google AMP reports now differentiate between critical and non-critical errorsDec 20, 2016 by Continue Reading ...

Do you have the martech knowledge you need?

Posted on: December 20, 2016 by in SEO
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Albert Einstein said “The only source of knowledge is experience.” Seems the martech challenges we face prove Einstein correct yet again. Matching practical experience with the right strategy, talent and organization makes the difference between leaders and stragglers in our software-powered marketing world. Where are you on that continuum? Take our quiz and find out your martech IQ. Then invite your colleagues, compare scores and start a conversation about your own martech Continue Reading ...

SearchCap: Google review guidelines, photo insights & PPC campaigns

Posted on: December 18, 2016 by in SEO
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google reviews schema guidelines to prohibit vulgar or profane languageDec 16, 2016 by Barry Schwartz Make sure your reviews don’t contain profane or vulgar language. If they do, Google can remove your review rich snippets. Google My Business adds new photos insightsDec 16, 2016 by Barry Schwartz Compare how many views your Google Maps photos get versus how Continue Reading ...

SearchCap: Google top searches, Cortana with Harman Kardon & image product schema

Posted on: December 15, 2016 by in SEO
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Move over, Amazon Echo & Google Home: Here comes Microsoft CortanaDec 13, 2016 by Danny Sullivan Cortana will be baked into a new smart speaker from Harman Kardon to be released next year, potentially the first of many Cortana-powered devices. Google’s Top Searches in 2016: Pokémon Go & iPhone 7 outrank Donald Trump, Prince & PowerballDec 14, Continue Reading ...

SearchCap: Santa tracker, Yahoo Answers app & digital assistants

Posted on: December 10, 2016 by in SEO
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo introduces ‘Answers Now’ app but will users respond?Dec 9, 2016 by Greg Sterling The company hopes to address historical quality problems with a matching algorithm. Three steps to customer experience excellenceDec 9, 2016 by Digital Marketing Depot Customer experience is the modern competitive battlefield. Eighty-nine percent of marketers today Continue Reading ...

SearchCap: Google local tweets, AdWords audience targets & SEO strategies

Posted on: December 9, 2016 by in SEO
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Tweet Google an emoji & it will reply with local search resultsDec 7, 2016 by Amy Gesenhues Tweet an emoji to @Google and you’ll get an immediate reply that includes a quick quip, GIF and link to local search results that correspond to the emoji. Google brings campaign-level audience targeting to all AdWords advertisersDec 8, 2016 by Ginny Marvin The Continue Reading ...