Posts Tagged ‘ Channel: Industry ’

SearchCap: Google communication, search ad growth & SEO

Posted on: November 1, 2016 by in SEO
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search ads in 1H generated $16.3 billion or 50 percent of total digital revenueNov 1, 2016 by Greg Sterling Mobile was the driver of overall growth, with mobile search ad revenue approaching desktop levels. Meet a Landy Award winner: Edelman takes home Best Overall Search Marketing Initiative awardNov 1, 2016 by Amy Gesenhues To reverse a double-digit decline Continue Reading ...

SearchCap: SEMPO survey, HTTPS & Halloween

Posted on: October 31, 2016 by in SEO
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Take the State of Search Survey from SEMPO & Search Engine LandOct 31, 2016 by Barry Schwartz Take the SEMPO survey and win access to SMX West and other excellent SEM-related prizes. Oh, and you’ll also help out the industry as a whole. Meet a Landy Award winner: Quick on its feet, Point It wins Best B2C Enterprise SEM InitiativeOct 31, 2016 by Ginny Continue Reading ...

SearchCap: AdWords Partners bug, AMP upsets publishers & SEO power

Posted on: October 28, 2016 by in SEO
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: AMP causing monetization frustration among some news publishersOct 28, 2016 by Greg Sterling Some publishers, such as CNN and The Washington Post, are having good experiences, however. Due to a bug, AdWords Partners are told their Search Ad specializations have expiredOct 28, 2016 by Ginny Marvin The bug is also affecting company specialization data Continue Reading ...

SearchCap: Voice search, Bing Ads & scary SEO

Posted on: October 27, 2016 by in SEO
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: It’s scary how many ways SEO can go wrongOct 27, 2016 by Patrick Stox In search engine optimization, sometimes even small errors can have a large and costly impact. Columnist Patrick Stox shares his SEO horror stories so that you can be spared this fate. A Penguin’s Tale: Responding to the latest updateOct 27, 2016 by Dave Davies What should SEOs do to Continue Reading ...

Don’t miss MarTech Europe next week. Hope to see you there!

Posted on: October 24, 2016 by in SEO
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I’m sure you’ve seen that MarTech Europe is next week, 1-2 November, in London. I wanted to reach out one last time to invite you to join us and remind you of the great things to look forward to at MarTech: Hear from the experts: leading brands will share how they’ve integrated marketing technologies to help solve problems within their organisation, meet the demands of their customers, and remain ahead of the curve. See the complete speakers and sessions lineup here. Connect with new Continue Reading ...

SearchCap: Google featured snippet failure, Bing radio search & AdWords targets

Posted on: October 22, 2016 by in SEO
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Direct answer fail: Google gives only one side of proposed gun ammo & magazine lawOct 21, 2016 by Danny Sullivan Want to know about California’s Proposition 63, a measure to control gun ammunition sales and large magazines, which is on the state ballot this month? Google has the answer. It’s a “deceptive ballot initiative that will criminalize millions Continue Reading ...

SearchCap: Google Panda demotes, Google News fact check & keyword research

Posted on: October 15, 2016 by in SEO
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Panda demotes or adjusts your rankings down — it does not devalueOct 14, 2016 by Barry Schwartz Gary Illyes from Google told us Google’s new Penguin 4.0 algorithm devalues spam, ignores it — but Panda demotes the spam by adjusting the rankings down. Search in Pics: Google test tube pencils, basketball & SEO mudOct 14, 2016 by Barry Schwartz In Continue Reading ...

SearchCap: AMP stats, AdWords & Salesforce & local SEO

Posted on: October 8, 2016 by in SEO
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Exploring a newly-granted Google patent around social signalsOct 7, 2016 by Dave Davies Columnist Dave Davies takes a deep dive into a recently published Google patent for clues on how the search giant is thinking about social signals and search results. AdWords rolls out Salesforce account linking for automated conversion importsOct 7, 2016 by Ginny Continue Reading ...

SearchCap: Penguin & link building, PPC leads & social

Posted on: October 1, 2016 by in SEO
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: What’s new and cool at Google from SMX East 2016Sep 30, 2016 by Mark Traphagen At this year’s SMX East, Googlers Jerry Dischler and Babak Pahlavan shared recent updates and what’s coming to AdWords and Google Analytics. Columnist Mark Traphagen was on hand to cover the highlights. Up close at SMX: Using paid search and social togetherSep 30, 2016 by Continue Reading ...

Search in Pics: Google & YouTube cake, pumpkins & DJs

Posted on: September 30, 2016 by in SEO
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In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. GoogleBot at the AngularConnect conference: Source: Twitter DJs in suits at a Google partners party: Source: Twitter Google’s 18th birthday cake: Source: Instagram Google pumpkin: Source: Instagram YouTube cake: Source: Instagram About The Author Continue Reading ...