Posts Tagged ‘ Channel: Local ’

Improve search rankings and increase productivity with local marketing automation software

Posted on: December 28, 2016 by in SEO
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Managing online citations, claimed and unclaimed listings, reviews and ratings, landing pages and data feeds for hundreds or thousands of locations has become time-consuming and costly for enterprise brands. Automating these processes can improve search rankings, increase productivity and lower CPCs due to better SEO. Marketing Land’s “Enterprise Local Marketing Automation Platforms” examines the market for local marketing automation platforms. The 50-page report reviews current trends Continue Reading ...

Does finding that micro-moment feel like chasing fireflies? Here are 9 data points that will help you catch them.

Posted on: October 10, 2016 by in SEO
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Getting the attention of today’s consumer is harder than ever before. They are on multiple devices, accessing numerous forms of media. Their paths to purchase are as varied as flavors of ice cream. And many use ad-blocking technology to run from attempts to reach them. It’s like chasing fireflies that light up and disappear in the dark just as you swing your net. This is a reality that won’t be changing anytime soon. As consumers’ digital experiences are increasingly interrupted by Continue Reading ...

Apple now has public place pages — but what exactly are they for?

Posted on: September 27, 2016 by in SEO
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Apple is apparently now publishing public place pages for selected landmarks, according to a post on 9to5Mac. Below is an example (via Allan Miller): If you’ve got the latest MacOS update “Sierra” installed you can access these pages from the Safari toolbar. On “El Capitan” a smaller page shows up for similar kinds of queries. In all likelihood these URLs, which Andrew Shotland identified as “Apple Maps ID + Lat/Long + Name,” are intended for sharing, especially with users of Continue Reading ...

How to manage local listings for enterprise brands

Posted on: September 19, 2016 by in SEO
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When it comes to local listings management, there’s a direct correlation between the number of listings you manage and the amount of grumbling, cursing and general hand-wringing you do. It isn’t easy for enterprise brands to get their location data in order. Juggling the info for hundreds or thousands of locations can quickly become overwhelming. And it’s not uncommon for enterprise brands to feel like they’re playing SEO whack-a-mole, constantly beating down duplicate listings, Continue Reading ...

Google Local Business Cards or Posts about to roll out to ‘thousands’ of SMBs

Posted on: August 19, 2016 by in SEO
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In March, Google started showing “Local Business Cards” as part of the Google Posts system. This allows content providers or businesses or candidates to control the content that appears in the carousel near the top of search results. Below is an example rom March, for Healthy Choice Massage. Now, according to information obtained by Mike Blumenthal, Google will dramatically expand availability Google Local Cards or Local Posts from a “few dozen” at launch to “thousands” of small Continue Reading ...

Using popular culture to drive local positioning

Posted on: August 12, 2016 by in SEO
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Pokémon Go, the hit new augmented reality game for mobile, has increased foot traffic to specific businesses substantially. Individuals playing this game are tempted into specific areas called PokéStops to collect free items to use in the game. If a business is within range of a PokéStop (which is currently out of a business’s control), it has an immense opportunity to capture additional customers they otherwise may not have captured. Larger companies are often quick to jump on popular Continue Reading ...

Survey: Local search marketing top channel for SMBs but large number not tracking ROI

Posted on: August 8, 2016 by in SEO
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A recent survey found local search is the most popular form of online marketing for US small businesses (SMBs). In this context “local search” includes SEO and PPC. Non-local SEO and PPC are also broken out separately. Source: RevLocal, July 2016 (n=602 US SMBs) The survey was conducted by digital agency RevLocal in July among roughly 600 SMBs. Interestingly, most of these respondents expressed a belief that their digital marketing efforts were effective (62 percent) or very effective Continue Reading ...

Excited about Google’s new map ads? You should be!

Posted on: July 29, 2016 by in SEO
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As an avid Google Maps user on both a personal and business level, I’ve often wished for a more interactive and all-inclusive experience. For instance, wouldn’t it be great to get suggestions for options like the closest coffee shop or lunch spot while I’m driving from Point A to Point B? Sure, I could pull over, open up Google and search for these things separately, but who wouldn’t welcome a truly responsive and local experience within Google Maps? If you’re like me, then Google’s Continue Reading ...

Google Maps for Android to add WiFi-only mode

Posted on: July 25, 2016 by in SEO
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The folks at Android Police uncovered that the new version of Google Maps for Android now lets users set Google Maps to only work in Wi-Fi mode. This way you do not have to use your cellular data while using Google Maps, assuming you pre-downloaded the maps before you left your Wi-Fi connection. If your Maps app has received the Wi-Fi only mode setting, you will be able to access it by opening the Settings screen and look for a new toggle on the second line with the title “Wi-Fi only.” Continue Reading ...

Bridging the gaps in the Google My Business API

Posted on: June 24, 2016 by in SEO
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Last month, Google released version 3.0 of its Google My Business API, which for those of us managing locations at scale felt like Christmas came early. Included in the update were a variety of new features, the most important of which were the addition of attributes for locations, the ability to indicate a preferred photo and the ability to match locations between Google Maps and Google My Business listings. While all of the changes are exceptionally useful (and although one shouldn’t Continue Reading ...