A survey of 1,000 US consumers conducted by PowerReviews found that Amazon is the preferred starting point for product search. Google comes in a close second, followed by brand/retailer sites and e-commerce marketplaces (eBay, Etsy, etc.): Amazon — 38 percent Google — 35 percent Brand or Retailer Site — 21 percent Other eCommerce Marketplaces — 6 percent Of those consumers who started their shopping journeys on Amazon, reviews, product selection, free shipping and deals/pricing were Continue Reading ...