Posts Tagged ‘ Channel: SEM ’

Google is launching automated call extensions in mobile ads on February 6

SEO

In the second update in a week on how phone numbers display in ads, Google has begun alerting some advertisers that call extensions will start generating automatically as of February 6, 2017. The notice, emailed to advertisers that use “landing pages prominently featuring a phone number”, started going out on Monday evening. A copy of the full email is below. Click to enlarge. Though you wouldn’t know from reading this email, call extensions are already set up with the phone number on Continue Reading ...

Choosing an attribution model: When, not which

SEO

Attribution is important, no matter your industry or your buying cycle. As more attribution models are created, it becomes more difficult to understand which one is the right one, and it seems that conversations about attribution models tend to occur with the expectation that each person has chosen a camp and believes in one particular model. The reality, though, is that no single attribution model can be the standalone source of truth — because no single attribution model can paint the full Continue Reading ...

Amazon begins testing Product Listing Ads on AdWords

SEO

In 2012, Google’s Product Search was transformed from an organic product search tool into a pay-to-play shopping destination. Since the removal of Product Search, Amazon has not participated with Google’s Product Listing Ads. Until now. Merkle discovered Amazon testing PLAs in the wild — something completely new for the world’s largest online retailer. According to Merkle’s Mark Ballard, Amazon appears to be testing (and increasing) its PLA presence. We were able to replicate these Continue Reading ...

How do our biases impact PPC performance?

SEO

I’ve come to believe that the essence of PPC management can be boiled down to two things: Never let one thing (keyword research, bid management, A/B testing ad copy and so on) take up so much of your attention that you let something else slip. What you did yesterday probably needs to be changed, and failing to adapt your methodology is as bad as having an empty “Change History” log. As you gain more experience in PPC, you start to develop patterns and favorite tactics out of necessity. Continue Reading ...

AdWords Price Extensions spotted on desktop

SEO

Google officially launched price extensions for mobile text ads out of beta in July. Not surprisingly, they now appear to be extending to desktop. Initially, price extensions debuted in a list on mobile, as shown in the example from Google below.  As of last week, that format has switched over to a swipeable card format in which price extensions appear in a horizontal strip as shown below. The horizontal layout is what has been spotted on desktop by Conrad O’Connell of Serptests.com in Continue Reading ...

New take on Showcase Shopping ads? Categories of used items showing for retailer outlet queries

SEO

A strange thing happened just now when I was searching to find out whether the promotions extension Google is testing is also showing on mobile (it is). I came across an example of what appears to be a Showcase Shopping ad for the first time in the wild. When Google introduced Showcase ads, the idea was to spotlight retailer collections on broad, non-brand search queries like “summer dresses.” One of the odd things about what I found today is that these examples are all showing on Continue Reading ...

Meet a Landy Award winner: For its work with Scotts Miracle-Gro, Acronym wins Best Overall Enterprise SEM Initiative

SEO

This year's Finest General Venture SEM Effort Landy Honor area was an affordable one. The victor had to use ideal in course strategies as well as efforts, different systems as well as devices, as well as, obviously, enhance visability and/or transform brand-new consumers on significant search systems as well as gain a favorable roi. When the dirt cleared up in the courts' space, there was just one company left standing: Acronym. Phrase took house the win many thanks to their collaborate with Continue Reading ...

Meet a Landy Award winner: Noble Studios drives traffic to Tahoe South to win Best SEO Initiative for Small Business

SEO

Kimberly Kuntz and Kate Sikora of Noble Studios accept Landy Award for Best SEO Initiative for Small Business. TahoeSouth.com, a travel site owned by the Lake Tahoe Visitors Authority, turned to Noble Studios to help grow its web traffic beyond the site’s usual user patterns based on weather trends. Not only did Noble Studios help drive traffic and increase site conversions — the agency’s work earned Noble Studios the Landy Award for Best SEO Initiative for Small Business. “This past Continue Reading ...

Merkle: After big increases in mobile inventory last year, paid search growth slows a bit in Q3

SEO

Overall, spend growth on paid search dipped in Q3 to 14 percent year over year, down from 15 percent growth seen the previous quarter, according to Merkle’s Q3 Digital Marketing Report, issued this week. Merkle says the slowdown was expected when comparing to the period last year, when Google significantly increased the number of ads displaying on mobile search results. Click volume growth slowed in Q3 to 20 percent year over year. Click growth has been trending down the past two quarters Continue Reading ...

For manufacturers selling in retail chains, Google launches affiliate location ad extensions

SEO

Original manufacturers that sell their goods in retail chains can now begin promoting those locations to nearby consumers within their own AdWords ads. Google announced the launch of affiliate location extensions in AdWords on Thursday, giving manufacturers a new way to support their offline retail distribution efforts on Google. With “near me” searches continuing to increase on mobile, the new extension offers an in-ad where-to-buy option for manufacturers that may or may not sell Continue Reading ...