Posts Tagged ‘ Channel: SEO ’

Google Rich Cards expand to local restaurants and online courses

Posted on: November 22, 2016 by in SEO
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Google has announced they have added two new flavors of rich cards for their search results, local restaurant and online courses. You can see these richer search results by searching for [best New Orleans restaurants] and [leadership courses], for example. These rich cards are contain a new user interface, such as “carousels that are easy to browse by scrolling left and right, or a vertical three-pack that displays more individual courses,” Google added. Here are screen shots of these two Continue Reading ...

How to avoid an outbound link penalty from Google

Posted on: November 14, 2016 by in SEO
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Most of us are aware of link penalties that occur if you have low-quality or spam links pointing to your site. But did you know you can also be penalized by Google for how you link to other websites from your site? Yup, you sure can. It’s called an “unnatural outbound links” penalty, and similar to the inbound link penalty, it can be applied partially or sitewide. Recently, we conducted an audit for a new client, and we flagged the spammy linking that was being done in a particular Continue Reading ...

Google Safe Browsing “Repeat Offenders” will get a 30-day time-out

Posted on: November 9, 2016 by in SEO
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Google announced on the their security blog that they have a new type of violation notice for webmasters named “Repeat Offenders” for safe browsing issues. This notification is aimed at “websites that repeatedly switch between compliant and policy-violating behavior for the purpose of having a successful review and having warnings removed,” Google said. Google will notify the webmaster of this manual action via Google Search Console, but the webmaster will not be able to request a Continue Reading ...

Google begins mobile-first indexing, using mobile content for all search rankings

Posted on: November 5, 2016 by in SEO
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Kashin / Shutterstock.com Google has begun testing its mobile-first index, which will primarily look at the mobile version of your website for its ranking signals and fall back on the desktop version when there is no mobile version. We expected this was coming and even heard about it over a year ago, but this is the first time Google has posted details about the mobile-first index on their own blog. Most of Google searches are mobile, but Google’s index is desktop Google explained that it Continue Reading ...

Report: AMP causing monetization frustration among some news publishers

Posted on: October 29, 2016 by in SEO
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According to a report in The Wall Street Journal, Google’s Accelerated Mobile Pages (AMP) are meeting with mixed reviews from publishers. The core issue for publishers is that AMP pages don’t generate the same amount of revenue and don’t give publishers as much control over ads. The article asserts: For some publishers [preference for AMP in search results] is a problem, since their AMP pages do not currently generate advertising revenue at the same rate as their full mobile sites. Continue Reading ...

Direct answer fail: Google gives only one side of proposed gun ammo & magazine law

Posted on: October 21, 2016 by in SEO
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Want to know about California’s Proposition 63, a measure to control gun ammunition sales and large magazines that’s on the ballot within the state this month? Google has the answer. It’s a “deceptive ballot initiative that will criminalize millions of law-abiding Californians.” So much for balanced search results. Google presents that answer at the very top of its results, when searching for “Prop 63” or “Proposition 63,” as shown below: To answer “What’s happening Continue Reading ...

Connect audience insight to your SEO strategy

Posted on: October 19, 2016 by in SEO
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Audience enrichment — combining first-party data from your website with third-party data gathered from other sources to get a more complete picture of your visitors — is a hot topic right now amongst enterprise-level businesses. Evidence of its impact is clear in channels such as programmatic, which continues to rampage through paid marketing budgets, hoovering up the dollars left and right. eMarketer UK Programmatic Digital Display Ad Spend 2016 Being UK-based, the above overview from Continue Reading ...

Google’s HTTPS algorithm still only looks at the URL to give ranking boost

Posted on: October 18, 2016 by in SEO
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In August 2014, Google launched their HTTPS ranking boost, where it would give sites that served up their pages on HTTPS a small ranking boost. But did you know that the only signal Google uses to determine if you should get that ranking boost is the first five characters of the URL, the “https” portion? Google does not look to ensure the certificate is valid or determine if the page has insecure content on the page or give you any of the typical browser warnings you’d get if the page is Continue Reading ...

What Google’s experimental content podium means for SEO

Posted on: October 16, 2016 by in SEO
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Google has been testing a new content platform called “Posts with Google,” and it could have a huge impact on brand searches, for both paid and organic. We all know that Google has had its struggles with trying to develop its own social network; Google Buzz is dead, and Google Plus seems to be on its way out. This new platform seems to have some social elements to it, though it is very different from a social network. On the official site for this platform, Google states the Continue Reading ...

Google’s latest voter search tool serves up ballot information & polling places

Posted on: October 13, 2016 by in SEO
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Google is covering all the bases for citizens as we near Election Day on November 8. Today, the website presented an interactive device that shows on top of search engine result for " that's on my tally"and also" where to elect"inquiries. Currently" that's on my tally "searches will certainly return the adhering to box for customers to enter their address. Google after that supplies a complete checklist of prospects in the customer's ballot area. Searches for "where to elect" returns a Continue Reading ...