Posts Tagged ‘ Channel: SEO ’

Why Google’s quality updates should be on your algorithmic radar [Part 2]: The connection to low-quality user experience

Posted on: October 11, 2016 by in SEO
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In part one of this series, I covered a number of important points about Google’s quality updates (aka Phantom). I tried to provide a solid foundation for understanding what Phantom is and how it works, explaining its history, its path since 2015 and how it rolls out. In part two, I’m going to dive deeper by providing examples of “low-quality user engagement” that I’ve seen on sites affected by Phantom. I’ve analyzed and helped many companies that have been impacted by Google’s Continue Reading ...

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Exploring a newly-granted Google patent around social signals

Posted on: October 9, 2016 by in SEO
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Disclaimer: When discussing patents, it’s important to remember that simply filing a patent does not mean a technology is in use or will ever be used. It is simply a strong indication that an idea is being considered and likely tested. Every now and then, a patent comes across my radar that gets me excited, and one granted recently to Google fits that bill perfectly. We’re heard repeatedly from Google that social interactions are not a search ranking signal.  In fact, you can read a Continue Reading ...

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PPC + SEO = match made in marketing heaven

Posted on: October 6, 2016 by in SEO
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It has been quite a year for the Search Engine Results Page (SERP). We’ve seen numerous algorithm updates, including a final Penguin update and the introduction of Possum. We also saw major changes to the way ads are displayed on desktop SERPs. Google continues to tweak how online consumers receive content through organic and paid listings. In order to meet the demands of today’s search landscape and connect with more qualified consumers, strategists need to create campaigns that treat Continue Reading ...

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Give Google a break: Tackling paid links is harder than you may think

Posted on: October 5, 2016 by in SEO
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Prior to the recent arrival of Penguin 4.0, it had been nearly two years since Penguin was last updated. It was expected to roll out at the end of 2015, which then became early 2016. By the summer, some in the industry had given up on Google ever releasing Penguin 4.0. But why did it take so long? I’d argue that criticism directed at Google is in many cases unjustified, as people often take too simplistic a view of the task at hand for the search engine. Detecting and dealing with paid Continue Reading ...

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Google opens the AMP fire hose

Posted on: October 3, 2016 by in SEO
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Google’s expansion of Accelerated Mobile Pages across mobile search results is underway, gradually turning the trickle of AMP traffic to a steady flow. The September start of the “blue links” rollout, along with announcements from some high-profile participants in the AMP Project, are advancing the open-source initiative on multiple fronts. Google’s AMP expansion Since Accelerated Mobile Pages first appeared in Google search results in February 2016, AMPs have been mostly concentrated Continue Reading ...

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The immediate results of link building

Posted on: September 18, 2016 by in SEO
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In an April 2016 article on Moz by Kristina Kledzik, “How Long Does it Take for Link Building to Impact Rankings,” the author posits that new links take about 10 weeks to have an impact. Our findings show the exact opposite: High-end link building has an immediate and persistent positive impact. I’ll explain further and share our data here. Kledzik’s study was on a moderately large site with roughly 200K pages and focused on moderately difficult keyword rankings. She correctly points Continue Reading ...

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Bing improves autocomplete suggestions for academic paper & movie title queries

Posted on: September 11, 2016 by in SEO
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Today, Bing announced improvements to its autocomplete technology for queries associated with academic papers and movies. According to the announcement, Bing originally launched its new autocomplete features around academic paper queries earlier this year. Using technology designed by Microsoft’s Cognitive Services and Academic Search team, Bing’s new autocomplete suggestions for academic-related searches make it possible for users to, “…explore the relationships between papers, Continue Reading ...

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European court says linking to illegal content is copyright infringement

Posted on: September 9, 2016 by in SEO
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In a decision that is already controversial, the Court of Justice of the European Union (CJEU) has ruled in favor of copyright owners and against hyperlinks. The CJEU decision, though qualified, raises the strong possibility that publishers linking to infringing third party sites will also be liable for infringement. Critics charge the CJEU decision amounts to judicial lawmaking and is an attack on the free flow of information online, contrary to the way the internet has operated to date. It Continue Reading ...

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How many days has it been since the last Google Penguin Update?

Posted on: September 7, 2016 by in SEO
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The Google Penguin Update is a filter designed to help Google combat severe forms of spam in its search results. This page tells you how long it has been since the last Penguin Update, which is helpful for those hoping to escape the penalty. Penguin operates on a periodic basis. When it happens, it catches and penalizes a set of sites. It also releases some sites previously caught, if they’ve reformed themselves in a way that Google likes. During the time between updates, any sites Continue Reading ...

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Don’t get duped by duplicate content: 8 quick checks for every SEO

Posted on: September 6, 2016 by in SEO
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You’ve probably heard the phrase “duplicate content” being thrown around from time to time, and like any savvy webmaster, you’d never dare to publish the same content twice — but have you? Duplicate content is the equivalent of overdrawing your checking account, except instead of paying costly fees each month you’ll be sacrificing your precious crawl budget. Manifesting itself in several forms, duplicate content may be one of the most elusive and widely overlooked problems that can Continue Reading ...

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