Posts Tagged ‘ Google: Accelerated Mobile Pages / AMP ’

Google Rich Cards expand to local restaurants and online courses

Posted on: November 22, 2016 by in SEO
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Google has announced they have added two new flavors of rich cards for their search results, local restaurant and online courses. You can see these richer search results by searching for [best New Orleans restaurants] and [leadership courses], for example. These rich cards are contain a new user interface, such as “carousels that are easy to browse by scrolling left and right, or a vertical three-pack that displays more individual courses,” Google added. Here are screen shots of these two Continue Reading ...

Report: AMP causing monetization frustration among some news publishers

Posted on: October 29, 2016 by in SEO
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According to a report in The Wall Street Journal, Google’s Accelerated Mobile Pages (AMP) are meeting with mixed reviews from publishers. The core issue for publishers is that AMP pages don’t generate the same amount of revenue and don’t give publishers as much control over ads. The article asserts: For some publishers [preference for AMP in search results] is a problem, since their AMP pages do not currently generate advertising revenue at the same rate as their full mobile sites. Continue Reading ...

Google opens the AMP fire hose

Posted on: October 3, 2016 by in SEO
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Google’s expansion of Accelerated Mobile Pages across mobile search results is underway, gradually turning the trickle of AMP traffic to a steady flow. The September start of the “blue links” rollout, along with announcements from some high-profile participants in the AMP Project, are advancing the open-source initiative on multiple fronts. Google’s AMP expansion Since Accelerated Mobile Pages first appeared in Google search results in February 2016, AMPs have been mostly concentrated Continue Reading ...

What’s new with markup & structured data

Posted on: July 10, 2016 by in SEO
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Structured data makes certain types of web content highly accessible and understandable by search engines and other third-party programs. Because the data on the page is tagged with standardized identifying code, it’s far easier to process and interpret than a regular webpage. For that reason, people refer to this type of data as “Linked Data” (similar to the way that the World Wide Web links billions of documents together). At June’s SMX Advanced, Aaron Bradley did an awesome job in Continue Reading ...

eBay goes AMP, sign it might break out past news?

Posted on: July 5, 2016 by in SEO
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eBay announced they are now serving over 8 million pages using AMP, Google’s accelerated mobile project initiative. This is the first major non-news site that has deployed AMP widely in a production setting. eBay said deployed it for many product and category based pages for mobile only. They even gave example URLs of the pages that support it including this one and this one. eBay said you can add the amp/ parameter to any browse URL when you are on the mobile site and you should see the AMP Continue Reading ...

Google App for iOS gets AMP content & sports highlights in Now cards

Posted on: May 29, 2016 by in SEO
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Google has announced new upgrades for its iOS app, designed to create a faster mobile experience. As part of the updates, Google says it has cut down on loading times and is rolling out AMP content on the Google iOS app. Now news articles from a vast array of publishers will load instantly for your reading pleasure. Just look out for the lightning bolt and “AMP” next to articles in the “Top Stories” section of your search results and enjoy blazing-fast news. Google's Inside Search Continue Reading ...