To varying degrees, my last few posts have flirted with the use of technology in search engine marketing. These posts have resulted in a few great questions regarding tools I’d use, or how to get started with this or that. There was recently a #ppcchat dedicated solely to the role of automation in this field, so I decided it would be a good time to provide a bit of a resource to those wishing to step toward such an approach. Below is a list of entry points, in ascending order of complexity, Continue Reading ...
Posts Tagged ‘ Google: AdWords: AdWords Scripts ’
Expand all your AdWords ads in 30 seconds flat
Just about a week ago, all AdWords advertisers got access to expanded text ads. Have you converted your whole account over to take advantage of the new format yet? If you haven’t because you’ve been too busy with the day-to-day of managing accounts (or because you took that well-earned summer vacation), read on for an easy to use AdWords Script that can help. The concept The goal is to leverage all the work already done by your SEO team to give the PPC team a head start with creating longer Continue Reading ...