Posts Tagged ‘ Google: Algorithm Updates ’

Why Google’s quality updates should be on your algorithmic radar [Part 2]: The connection to low-quality user experience

Posted on: October 11, 2016 by in SEO
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In part one of this series, I covered a number of important points about Google’s quality updates (aka Phantom). I tried to provide a solid foundation for understanding what Phantom is and how it works, explaining its history, its path since 2015 and how it rolls out. In part two, I’m going to dive deeper by providing examples of “low-quality user engagement” that I’ve seen on sites affected by Phantom. I’ve analyzed and helped many companies that have been impacted by Google’s Continue Reading ...

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PPC + SEO = match made in marketing heaven

Posted on: October 6, 2016 by in SEO
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It has been quite a year for the Search Engine Results Page (SERP). We’ve seen numerous algorithm updates, including a final Penguin update and the introduction of Possum. We also saw major changes to the way ads are displayed on desktop SERPs. Google continues to tweak how online consumers receive content through organic and paid listings. In order to meet the demands of today’s search landscape and connect with more qualified consumers, strategists need to create campaigns that treat Continue Reading ...

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Give Google a break: Tackling paid links is harder than you may think

Posted on: October 5, 2016 by in SEO
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Prior to the recent arrival of Penguin 4.0, it had been nearly two years since Penguin was last updated. It was expected to roll out at the end of 2015, which then became early 2016. By the summer, some in the industry had given up on Google ever releasing Penguin 4.0. But why did it take so long? I’d argue that criticism directed at Google is in many cases unjustified, as people often take too simplistic a view of the task at hand for the search engine. Detecting and dealing with paid Continue Reading ...

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Is a big Google search update happening? Chatter thinks so.

Posted on: September 5, 2016 by in SEO
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Have you checked your Google organic search traffic this morning? If not, you may want to. It seems Google may have tweaked their search ranking algorithm, your site may be ranking higher or lower or the same depending on if this update has impacted your web pages. Google has not yet confirmed the update but based on a lot of chatter in the search community, it seems like an update is indeed happening. To be clear, it seems like there were two updates in the past twenty-four hours. The large Continue Reading ...

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