Posts Tagged ‘ Google: Analytics ’

What’s new and cool at Google from SMX East 2016

Posted on: October 2, 2016 by in SEO
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At this year’s SMX East conference, which took place this week in New York City, Search Engine Land reporter Ginny Marvin and contributing editor Greg Sterling hosted a conversation with Google executives Jerry Dischler, the vice president of AdWords (@jdischler) and Babak Pahlavan, the global head of products and director of Google Analytics (@babakph). Dischler shared recent updates and changes to the Google AdWords platform, while Pahlavan covered the same for Google Analytics. [Read the Continue Reading ...

KPIs for SEO: measuring SEO success

Posted on: August 5, 2016 by in SEO
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Measuring your results is a critical component of any SEO campaign. There are many, many variables at play in an SEO campaign, so successful campaigns rely on a control system to ensure the work undertaken delivers results. Key Performance Indicators (KPIs) act as this control system and allow you to identify what is working — and often, more importantly, provide the SEO with an early warning system if something is not moving the needle as expected. KPIs also provide a means to illustrate Continue Reading ...

7 essential Google Analytics reports every marketer must know

Posted on: May 31, 2016 by in SEO
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For marketers, there are few skills more important than a deep understanding of Google Analytics and its conversion measurement capabilities. After all, this is the tool that tells you whether your efforts are actually translating into results. Unfortunately, mastering Google Analytics can be challenging, even for experienced marketers. There is far too much data and too few easy-to-follow dashboards to sort it out. To help you out, I’ve put together a list of seven custom and standard Continue Reading ...