Posts Tagged ‘ Google: Penguin Update ’

Give Google a break: Tackling paid links is harder than you may think

Posted on: October 5, 2016 by in SEO
No Comments

Prior to the recent arrival of Penguin 4.0, it had been nearly two years since Penguin was last updated. It was expected to roll out at the end of 2015, which then became early 2016. By the summer, some in the industry had given up on Google ever releasing Penguin 4.0. But why did it take so long? I’d argue that criticism directed at Google is in many cases unjustified, as people often take too simplistic a view of the task at hand for the search engine. Detecting and dealing with paid Continue Reading ...

How many days has it been since the last Google Penguin Update?

Posted on: September 7, 2016 by in SEO
No Comments

The Google Penguin Update is a filter designed to help Google combat severe forms of spam in its search results. This page tells you how long it has been since the last Penguin Update, which is helpful for those hoping to escape the penalty. Penguin operates on a periodic basis. When it happens, it catches and penalizes a set of sites. It also releases some sites previously caught, if they’ve reformed themselves in a way that Google likes. During the time between updates, any sites Continue Reading ...