Posts Tagged ‘ Google: SEO ’

Google begins rolling out a new desktop search user interface

Posted on: December 7, 2016 by in SEO
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Google has confirmed with Search Engine Land that they have begun rolling out a new design and look for their desktop search results page. The new design has a more boxy look resembling a mobile user interface. I believe the official rollout began yesterday, but I spotted tests of this new design a few weeks ago. Here is a screen shot of the new design: It is unclear how long this new design will take to full roll out to all searchers, but I am personally able to replicate this across dozens Continue Reading ...

Google Rich Cards expand to local restaurants and online courses

Posted on: November 22, 2016 by in SEO
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Google has announced they have added two new flavors of rich cards for their search results, local restaurant and online courses. You can see these richer search results by searching for [best New Orleans restaurants] and [leadership courses], for example. These rich cards are contain a new user interface, such as “carousels that are easy to browse by scrolling left and right, or a vertical three-pack that displays more individual courses,” Google added. Here are screen shots of these two Continue Reading ...

Google Safe Browsing “Repeat Offenders” will get a 30-day time-out

Posted on: November 9, 2016 by in SEO
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Google announced on the their security blog that they have a new type of violation notice for webmasters named “Repeat Offenders” for safe browsing issues. This notification is aimed at “websites that repeatedly switch between compliant and policy-violating behavior for the purpose of having a successful review and having warnings removed,” Google said. Google will notify the webmaster of this manual action via Google Search Console, but the webmaster will not be able to request a Continue Reading ...

Google begins mobile-first indexing, using mobile content for all search rankings

Posted on: November 5, 2016 by in SEO
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Kashin / Google has begun testing its mobile-first index, which will primarily look at the mobile version of your website for its ranking signals and fall back on the desktop version when there is no mobile version. We expected this was coming and even heard about it over a year ago, but this is the first time Google has posted details about the mobile-first index on their own blog. Most of Google searches are mobile, but Google’s index is desktop Google explained that it Continue Reading ...

Report: AMP causing monetization frustration among some news publishers

Posted on: October 29, 2016 by in SEO
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According to a report in The Wall Street Journal, Google’s Accelerated Mobile Pages (AMP) are meeting with mixed reviews from publishers. The core issue for publishers is that AMP pages don’t generate the same amount of revenue and don’t give publishers as much control over ads. The article asserts: For some publishers [preference for AMP in search results] is a problem, since their AMP pages do not currently generate advertising revenue at the same rate as their full mobile sites. Continue Reading ...

Google’s HTTPS algorithm still only looks at the URL to give ranking boost

Posted on: October 18, 2016 by in SEO
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In August 2014, Google launched their HTTPS ranking boost, where it would give sites that served up their pages on HTTPS a small ranking boost. But did you know that the only signal Google uses to determine if you should get that ranking boost is the first five characters of the URL, the “https” portion? Google does not look to ensure the certificate is valid or determine if the page has insecure content on the page or give you any of the typical browser warnings you’d get if the page is Continue Reading ...

Why Google’s quality updates should be on your algorithmic radar [Part 2]: The connection to low-quality user experience

Posted on: October 11, 2016 by in SEO
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In part one of this series, I covered a number of important points about Google’s quality updates (aka Phantom). I tried to provide a solid foundation for understanding what Phantom is and how it works, explaining its history, its path since 2015 and how it rolls out. In part two, I’m going to dive deeper by providing examples of “low-quality user engagement” that I’ve seen on sites affected by Phantom. I’ve analyzed and helped many companies that have been impacted by Google’s Continue Reading ...

PPC + SEO = match made in marketing heaven

Posted on: October 6, 2016 by in SEO
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It has been quite a year for the Search Engine Results Page (SERP). We’ve seen numerous algorithm updates, including a final Penguin update and the introduction of Possum. We also saw major changes to the way ads are displayed on desktop SERPs. Google continues to tweak how online consumers receive content through organic and paid listings. In order to meet the demands of today’s search landscape and connect with more qualified consumers, strategists need to create campaigns that treat Continue Reading ...

Google opens the AMP fire hose

Posted on: October 3, 2016 by in SEO
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Google’s expansion of Accelerated Mobile Pages across mobile search results is underway, gradually turning the trickle of AMP traffic to a steady flow. The September start of the “blue links” rollout, along with announcements from some high-profile participants in the AMP Project, are advancing the open-source initiative on multiple fronts. Google’s AMP expansion Since Accelerated Mobile Pages first appeared in Google search results in February 2016, AMPs have been mostly concentrated Continue Reading ...

Local Search Advantage: SEO, Linkbuilding, Voice Search, Mobile Wallets & More

Posted on: September 25, 2016 by in SEO
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v Mobile search is now approaching 60 percent of all queries and a substantial percentage of those queries carry local intent. It’s critical now for all search marketers — indeed all marketers that sell offline — to have a location strategy. Even pure e-commerce companies can benefit from a location-data-based audience-targeting strategy. However, that’s a separate discussion. Share of online searches initiated on a mobile device, by industry The Local Search Advantage workshop takes Continue Reading ...